Webinar Q&A: Crimes in Survey Design

Last Thursday, I hosted the Crimes in Survey Design webinar. We had many great questions come in that we unfortunately did not have time to get to, but have answered below! If you missed the webinar or would like to watch it again, the recording is available here. What is the ideal rating scale: 5...read more

4 Easy Ways to Engage your Employees

Employees are a company’s most important asset, so it’s critical that they are happy, engaged and satisfied with their jobs. I’ve read a lot of articles recently about the benefits of engaged employees and some of the statistics I’ve come across have really drove home the importance of this topic....read more

Key Driver Analysis vs Industry Benchmarking

While we do not dispute that comparison to competitors and other organizations within your own industry is important, we have found that starting with feedback from within your own organization is the most beneficial place begin. Companies share many of the same industry challenges, and even...read more

Q & A from The Voice of the Customer: From Feedback to Action Webinar

Last week, we hosted a webinar with Senior Research Analyst from Aberdeen Group, Aly Pinder, and Global Client Experience Senior Program Manager from Cornerstone OnDemand, Jen Maldonado. We had TONS of great questions. We've gone through the all questions and answered them here. If you missed the...read more

Framing the Research Question

Previously I spoke about the iceberg principle which states that only 10% of a problem’s true nature is visible to decision makers. It is the 90% that lies below the surface that offers market researchers the greatest opportunity to do good for our organizations.In order to reach a comprehensive...read more

The Art of Asking and Connecting with Customers [TED Inspired]

Greg's most recent post, Get Back to the Trenches, reminded me of a session I attended at the recent Mid-Atlantic Marketing Summit. Where Ken Chow, CMO at LogiAnalytics, Tom Kohn, Former EVP of Digital at Cygnus Business Media, Bob London, Founder & President of London Ink, and Bob Ragsdale, VP of...read more

The Expeditious Nature of Incentives

I recently had a purchase experience that is applicable to the way we incent our respondents to complete a survey. Although you are more apt to see these approaches in the consumer space it is applicable in a B2B market research setting. What was memorable about this experience was the expediency in...read more

Festive Friday: Do You Know What Your Customers Are Thinking This Holiday Season?

You dress your dogs up for the holidays and you’re convinced they love their Santa outfits, the jingle bells around their neck, or whatever it is they might be wearing. They looks so cute and festive that you “ooo and awe” over them, take their pictures (while bribing them with a treat to sit still)...read more

Customer Experience Strategy? What’s That?

Does your company have a customer experience strategy? Yes? No? Maybe? The surprising truth is most companies don’t. Chances are it’s overlooked because it most likely never crossed their mind to have one. Marketing teams spend so much time developing strategic plans to increase brand awareness and...read more

Collecting Customer Feedback: Make it a Priority in the New Year

The end of 2012 is quickly approaching, so it’s time to think about your New Year’s resolutions! Increasing operational efficiency is the number one 2013 priority among decisions makers, followed most closely by improving customer satisfaction, according to a recent study by Customer Management IQ.  ...read more
Crimes in Design Webinar
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