by May 24, 2013
Not long ago, I learned some startling statistics: The loyalty of
employees who work for small businesses has dropped by almost 20%
since 2008, and currently stands at a paltry 50%. Although I have
never experienced any serious turnover in my own venture, I decided
to take preemptive action by...read more
by February 22, 2013
According to a recent Business Insider article, “American adults
are invited to take surveys 7 billion times each year, with 24% of
respondents indicating they were asked to take part in more surveys
this year than in previous years.”Customer surveys are an excellent
tool to gauge satisfaction and...read more
by December 10, 2012
Poor customer service could land you a prime time spot filled with
bad reviews on various social media channels for everyone to see.
Customers have power, which means they can and will publicize both
good and bad experiences, so exceptional customer service is
necessary. You probably already know...read more
by November 13, 2012
The end of 2012 is quickly approaching, so it’s time to think about
your New Year’s resolutions! Increasing operational efficiency is
the number one 2013 priority among decisions makers, followed most
closely by improving customer satisfaction, according to a recent
study by Customer Management IQ. ...read more
by September 18, 2012
Hopefully by now we're all aware of how important social media can
be to market a product or idea to a large audience. But did you
also know how much social media can affect the research process? A
few weeks ago The Guardian posted a great piece about how social
media can be utilized during all...read more
by August 2, 2012
We talk a lot on this blog about how your customers are arguably
your best source of information on your brand image, service
offerings, and overall customer experience. Taking advantage of
this resource to have an honest conversation with your target
audience is referred to as utilizing "Voice of...read more
by May 1, 2012
What’s the difference between a survey and a poll? As we enter the
political season, groups are conducting research weekly in an
attempt to measure public opinion, an ever moving target. At the
basic level both surveys and polls are designed to measure
attitudes, awareness and perception. Public...read more
by April 10, 2012
The folks over at Young, Fabulous, and Self-Employeed are offering
up some tips on how to make customers want you. Even though the
magazine is geared toward entrepreneurs, their customer
relationship management ideas are great for all types of
businesses. Keep it simple. Don't assume that because a...read more
by April 5, 2012
Caroline Jarrett is a self-proclaimed "dedicated survey respondent"
and blogger over at Rosenfeld Media who has ten years of experience
writing and presenting about survey design. Even though she has
plenty of reasons motivating her to respond to surveys, every now
and then she sees some common...read more
by January 17, 2012
Traditionally, Customer Service and been thought of as a Cost
Center. And it's true! Thinking of customer service this way is
going to make the lack of it cost you customers—and lots of them!
And based on his tweet this morning, it seems that Don agrees.
DonCooper The Sales Heretic™ Today is Nat'l...read more
