Why You Need a Feedback Program: A Lesson from #TheDress

On a night, seemingly just like any other, the internet spun into a frenzy of discord. The culprit was a photograph of a dress, and not just any dress—#TheDress. Some people looked at the photograph and saw white and gold; others saw blue and black. The resulting confusion and disbelief from those...read more

3 Tips for Collecting More Testimonials with Surveys

Earlier this week David wrote about using online surveys to generate customer reviews and testimonials. This is a great idea – in fact, it's one I've suggested before. However, I wanted to add to David's suggestion.Collecting customer comments to use as testimonials is a great idea if you're already...read more
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