Employee Engagement Fireworks: Why Cvent Employees #RedWhiteandBleedBlue

As our nation commemorates the adoption of the Declaration of Independence on the Fourth of July, people across the U.S. will show their patriotism by fervently taking part in customary American celebrations like going to baseball games, watching fireworks, throwing backyard barbeques and attending...read more

Cash for Culture: Would You Quit Your Job for $5,000?

Recently, Amazon made headlines for its unorthodox approach to tackling a challenge every company faces. It’s the question haunting senior management and human resources professionals everywhere: How do you find out which employees are bringing your company down and what can you do to stop them?...read more

What Was Missing at Content Marketing World (And 5 Content Suggestions)

What was missing from this week's Content Marketing World?  Data and Feedback Collection! I don't mean that they didn't collect feedback from attendees. They had a survey for every session in their mobile app. They incentived attendees to complete the surveys by gamifying them. Attendees were...read more

Keeping the Project on Track

It is the best of times; it is the worst of times. For as much science as we put into our research efforts there is always a bit of the human element to contend with. It is this human element that can derail a project and send it back to “Go” without collecting $200 (pardon the Monopoly reference)....read more

Q & A from The Voice of the Customer: From Feedback to Action Webinar

Last week, we hosted a webinar with Senior Research Analyst from Aberdeen Group, Aly Pinder, and Global Client Experience Senior Program Manager from Cornerstone OnDemand, Jen Maldonado. We had TONS of great questions. We've gone through the all questions and answered them here. If you missed the...read more

Enhancing the Customer Experience Through Technology: A Short Case Study

Some experts believe that digital technology is going to be the next big thing in improving customer experience (CX). Companies are using the latest technology to cater to their customers while helping out their marketing department at the same time. In an Oracle survey of over 1300 senior execs,...read more

Checking in on Culturally Sensitive Topics

In the course of survey research several topics have developed a reputation for being ‘sensitive’. In short this means the topical areas are perceived to be just short of off limits by the culture we live in. Examples include cultural diversity, recreational drug use, sexual activity, alcohol use,...read more

National Survey Supports Workplace Levity

The workplace can seem like such a serious place, and sometimes it should be. Research from fall 2011 that was conducted for Accountemps found that nearly 60 percent of chief financial officers thought that having a sense of humor helped an employee fit in with the companies' culture. That's right,...read more

Employee and Customer Satisfaction Correlation

Is customer satisfaction strictly a function of the product or service the consumer purchased? The short answer is no. Is it solely dependent upon the context of the purchase situation? Again, no. From the depth of customer satisfaction research we can glean that customer satisfaction is a...read more

Whom to Invite to the Party?

Panels represent opinions waiting to be shared. The question of the day is who do we want to invite to the party? If your goal for 2012 is to create, manage and leverage a survey panel then careful thought needs to be given to deciding whose opinions are worth surveying. If you are involved in sales...read more
Crimes in Design Webinar
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