by May 8, 2013
Some experts believe that digital technology is going to be the
next big thing in improving customer experience (CX). Companies are
using the latest technology to cater to their customers while
helping out their marketing department at the same time. In an
Oracle survey of over 1300 senior execs,...read more
by February 11, 2013
In the course of survey research several topics have developed a
reputation for being ‘sensitive’. In short this means the topical
areas are perceived to be just short of off limits by the culture
we live in. Examples include cultural diversity, recreational drug
use, sexual activity, alcohol use,...read more
by April 11, 2012
The workplace can seem like such a serious place, and sometimes it
should be. Research from fall 2011 that was conducted for
Accountemps found that nearly 60 percent of chief financial
officers thought that having a sense of humor helped an employee
fit in with the companies' culture. That's right,...read more
by March 30, 2012
Is customer satisfaction strictly a function of the product or
service the consumer purchased? The short answer is no. Is it
solely dependent upon the context of the purchase situation? Again,
no. From the depth of customer satisfaction research we can glean
that customer satisfaction is a...read more
by January 13, 2012
Panels represent opinions waiting to be shared. The question of the
day is who do we want to invite to the party? If your goal for 2012
is to create, manage and leverage a survey panel then careful
thought needs to be given to deciding whose opinions are worth
surveying. If you are involved in sales...read more
by October 19, 2011
While searching for this week's TedTalk inspiration, this title
jumped out at me: Let's Simplify Legal Jargon! I agree 100%. Let's
just speak in plain English that's understood by everyone, not just
those with law degrees. During this talk, Alan Siegel discusses how
difficult it is to understand...read more
by September 21, 2011
Dan Ariely: Beware Conflicts of Interest I love this story. Towards
the end Dan says "The most difficult thing, of course, is to
recognize that sometimes we are too blinded by our own
incentives... When I was doing these experiments, I was helping
science. I was eliminating the data to get the true...read more
by April 7, 2011
Next week, Cvent is hosting a webinar, in conjunction with
MeetingsNet and industry experts, to discuss Event Marketing 2.0.
So it's no surprise we're all a flutter with social media strategy
discussions. I've been inspired to share five secrets about how to
effectively use social media in your...read more
by February 18, 2011
It’s all in the adjectives. This is indeed the case for semantic
differential scales. As we previously discussed, this type of scale
employs bi-polar adjective pairs (e.g. high vs. low quality, good
service vs. poor service, masculine vs. feminine, etc.) to measure
our attitudes toward an object....read more
by February 15, 2011
I took my wife out for an early Valentine Day lunch at a new
restaurant yesterday. It was a much anticipated meal at a new
restaurant, well new for us anyway. Our expectations were exceeded
on all dimensions. I have written many posts on loyalty and
customer satisfaction as of late, but this time...read more
