by May 15, 2013
With the new Web Survey release in April, we added dynamic scoring.
Through the use of chapters (grouped questions with common
attributes), survey authors can dynamically score respondent’s
answers. In most cases, dynamic scoring can be used for knowledge
based testing at schools and universities as...read more
by February 27, 2013
When is two not better than one? In survey design two is certainly
not better than one. In this case it refers to the use of
double-barreled questions. Those with little research training
often do not realize they are combining two distinct elements into
one question. The best practice is to...read more
by January 9, 2013
A customer testimonial is a great way to gather feedback that you
can share with others, whether they are current customers or
prospects. The idea is to share happy customers’ experiences and
praises, ultimately influencing others. Social networking and word
of mouth are so important today, that...read more
by August 17, 2012
When we have passed through survey data collection phase and have
moved onto survey data analysis the questions really begin to pop
up. I have had the pleasure of completing several projects recently
both in the consumer and B2B market research and have spent a great
deal of time writing. I believe...read more
by June 7, 2012
How many times have you had a customer service representative go
way beyond expectation and give you really exemplary service? And
of those, how many times did you extol the company to your friends
and family, write a glowing review online, or simply vow to give
that company as much of your future...read more
by May 18, 2012
The choice is yours as the survey creator. How we phrase a question
impacts our ability to gather feedback and conduct survey data
analysis. I was reminded of this recently when looking at a
question regarding annual spend per employee on training. There are
two basic options we as survey authors...read more
by May 3, 2012
Last Friday, National Tell a Story Day, inspired this month's
Throwback Thrusday because survey reports and analysis is just
that: Telling a Good (Compelling) Story. Whenever you tell a story,
you have to start by setting the stage. The same is true with
research reports whether you're working on...read more
by March 28, 2012
Like it or not, as researchers we are in the wordsmithing business.
Either we are developing questionnaires to probe into constructs
such as advertising awareness or customer satisfaction, or we are
analyzing respondent comments for depth and tonality. At the end of
the day we take these words and...read more
by March 28, 2012
Everyone knows what an executive summary is: it's where you
summarize the key points of your sales proposal. Right? Wrong.
According to Geoffrey James, author of the most visited sales blog
in the world, an executive summary should tell the customer why
they should buy from you. Not only that, but...read more
by March 23, 2012
According to a recent survey, asking for input from your
target audience can save businesses, particularly start-ups, big
bucks. Because new businesses are most susceptible to failure, it
is especially important for them to survey customers before making
any big business decisions. Some...read more
