by May 14, 2013
Greg's most recent post, Get Back to the Trenches, reminded me of a
session I attended at the recent Mid-Atlantic Marketing Summit.
Where Ken Chow, CMO at LogiAnalytics, Tom Kohn, Former EVP of
Digital at Cygnus Business Media, Bob London, Founder &
President of London Ink, and Bob Ragsdale, VP of...read more
by May 8, 2013
Some experts believe that digital technology is going to be the
next big thing in improving customer experience (CX). Companies are
using the latest technology to cater to their customers while
helping out their marketing department at the same time. In an
Oracle survey of over 1300 senior execs,...read more
by May 6, 2013
What makes a community? Well certainly it is a collection of unique
individuals who call a single place home. It is also a place where
businesses hang their shingle. Collectively the residents and
businesses work together and if all goes well the community can
thrive. However, there is something...read more
by May 1, 2013
As someone involved in B2B market research I am intimately aware of
the fact that survey response is a function of the questions we ask
and the overall length of the survey. Other factors affecting
response, both response percentage and the quality of the data,
include the engagement level of the...read more
by April 26, 2013
Online survey platforms, such as Cvent, offer the user a wide
variety of tools designed to maximize the user experience. After
all isn’t that what we are looking for…an engaged respondent that
provides truthful and enlightened responses? With that said it
amazes me how many surveys go out that do...read more
by April 25, 2013
A study recently conducted by the CMO Council and SAS brought up an
interesting question…Who owns the customer? The overall thrust of
the study was to highlight the gaps and opportunities for CMOs to
partner with their colleague in arms the CIO. In this day of ever
increasing data it is critical for...read more
by March 28, 2013
The concept of significance is central to generating consumer
insights. As market researchers we are tasked with providing data
to decision makers that is both useful and meaningful. How we
measure statistical significance depends upon the types of
questions we ask and the associated data structure...read more
by March 19, 2013
As consumer insight professionals we are often tasked with
assessing how our consumers and prospects make a choice when
selecting a product or service. This is not an easy task regardless
of whether your focus is consumer or B2B market research, but there
are several ways to reach the end. A recent...read more
by March 7, 2013
I read a great article by Donna Fluss in CRM Magazine recently,
Surveys Alone Are Not the Answer. What really hooked me was this
statement: After years of analyzing exceptional service
organizations, it's clear to me that the organizations that deliver
great service do something that others...read more
by March 7, 2013
In both consumer and B2B market research we are often faced with
questions from clients that require both quantitative research
methods as well as the deeper insights that come from unstructured
or more qualitative approaches. Fortunately, online survey
platforms such as Cvent allow us the ability...read more
