Why You Need a Feedback Program: A Lesson from #TheDress

On a night, seemingly just like any other night, the internet spun into a frenzy of discord. The culprit was a photograph of a dress, and not just any dress—#TheDress. Some people looked at the photograph and saw a white and gold dress; others saw a blue and black one. The resulting confusion and...read more

How to Make Your Survey Data Easier to Understand and Act On

Data is really having a moment right now. Not only has “big data” become a regular buzzword in business circles, data scientists are in high demand, and companies are becoming more reliant on analytics to make decisions. We're expected to know our consumer, employee, and attendee preferences better...read more

Millennials and the Customer Experience

We’ve talked before about how important it is to understand the generational gaps in the workforce because what keeps Generation X engaged, doesn’t necessarily keep Millennials (born between 1980 and 2000) engaged. And the same thing holds true when it comes to the customer experience. Millennials...read more

The Keys to the Good Life - How to Survey Lifestyle Elements

There is more to life than work! Marketers in the entertainment, culinary and travel industries do their job with vigilance to remind us what the good life really is all about. Surveys are ideal for measuring the importance of lifestyle elements to our customers and prospects. In order to do this...read more

Measuring Frequency of Usage

Usage frequency is a critical variable to marketers. Frequent users of our products and services tend to look and feel different than lower frequency users. Understanding these differences can help guide strategy that maximizes revenue and profitability. The question at hand then becomes how do we...read more

Three Tips to Keep Customers Satisfied During the Holiday Shopping Rush

With the holidays in full swing, retail stores are experiencing their biggest rush of the year with holiday shoppers looking for the perfect gifts for their family and friends. And retailers are hoping for a major uptick in their sales. But, in order for that to happen, they need to ensure they are...read more

Don’t Click Send Just Yet

What’s the last thing you should do before you send out your survey to the masses? TEST! This is the most important step so you can double check your work to ensure everything looks and is running A-okay. After you’ve been looking at the survey for days, it’s easy for you to miss an error so having...read more

Scale Design Q&A

Where to begin is a question frequently heard in market research. Yet, when it comes to survey design this question cannot be asked often enough. A particular example that has significant ramifications on satisfaction scores is where to start the scale? There is a significant body of research around...read more

Sample Wisely when Populating Research Panels

Sampling plans for populating research panels Panels represent opinions waiting to be shared. The question of the day is whom do we want to invite to the party? If your goal for 2015 is to create, manage and leverage a survey panel then careful thought needs to be given to deciding whose opinions...read more

Making the Most of Your Training Initiatives

Employee learning (training and development) initiatives are no small piece of the pie when it comes to organization’s budgets. According to ATD’s 2013 States of the Industry report, organizations spent $164.2 billion on employee learning in 2012. Of this, 61% was spent internally. Training and...read more
Crimes in Design Webinar
Subscribe to our Monthly Newsletter