In the voice of the customer world it is our role as market researchers to listen and follow through on what the customers are saying. Quite often this puts us in the position of ‘middle men’ between the customers and internal groups (e.g. sales, marketing, finance, customer service, etc.)...read more

“Welcome to the show!” so the ringmaster said. We could also say welcome to the survey, and that would be the function of the welcome page in the Cvent online survey platform. The platform allows the researcher to create not only an invitation, but also a welcome and a thank you page. How...read more

Greg's most recent post, Get Back to the Trenches, reminded me of a session I attended at the recent Mid-Atlantic Marketing Summit. Where Ken Chow, CMO at LogiAnalytics, Tom Kohn, Former EVP of Digital at Cygnus Business Media, Bob London, Founder & President of London Ink, and Bob Ragsdale, VP of...read more

What makes a community? Well certainly it is a collection of unique individuals who call a single place home. It is also a place where businesses hang their shingle. Collectively the residents and businesses work together and if all goes well the community can thrive. However, there is something...read more

Online survey platforms, such as Cvent, offer the user a wide variety of tools designed to maximize the user experience. After all isn’t that what we are looking for…an engaged respondent that provides truthful and enlightened responses? With that said it amazes me how many surveys go out that do...read more

Just who we are is a question that has been asked by philosophers since time immemorial. Market research professionals are no different than those wise men from ancient Greece in this regard. Our task is to create an understanding of the consumer’s mind in which we can shape our brand positioning...read more

Not all surveys will be applicable to all potential respondents. Targeting our survey efforts to those most likely to respond will increase our engagement levels and in theory provide a more interesting experience. How do we know who is most likely to respond? This is a question for the ages, but in...read more

As consumer insight professionals we are often tasked with assessing how our consumers and prospects make a choice when selecting a product or service. This is not an easy task regardless of whether your focus is consumer or B2B market research, but there are several ways to reach the end. A recent...read more

Creating reports from your online survey platform can be both a blessing and a curse. There are numerous pre-designed report options available which can easily shave hours of time off a project. Reports follow several themes including: Answer Summaries and Details – individual frequency counts for...read more

Looking to get the most useful data out of your surveys? If so, consider randomizing your survey questions to eliminate bias and ultimately deliver more actionable survey results.  Oftentimes, the order in which questions are displayed affects how people will respond.  What is question bias and why...read more