Webinar Q&A: Crimes in Survey Design

Last Thursday, I hosted the Crimes in Survey Design webinar. We had many great questions come in that we unfortunately did not have time to get to, but have answered below! If you missed the webinar or would like to watch it again, the recording is available here. What is the ideal rating scale: 5...read more

Top 15 Blog Posts of 2013

I can’t believe 2013 is almost over! There are so many great blogs that we’ve posted over the past 12 months, that I wanted to keep up with tradition and give all of our readers a recap of the most popular blog posts of 2013! Enjoy! Samples at Random Sometimes being random is exactly what your...read more

Which is Best: One Pole or Two?

One pole or two is not a question commonly asked outside of market or survey research. In this case I am referring to survey rating scales which can be either unipolar or bipolar. With a unipolar scale we are asking respondents to think of the presence or absence of a quality. For example...read more

Consider How You Measure

Scales in market research share a similar purpose with those devices found in bathrooms, gyms and doctors offices. They are both designed to measure. In one case it may be our physical weight, while in the other it may be the importance of an attribute or attitude. In the context of B2B and consumer...read more

Do We Agree?

Ok so just what is a Likert scale anyway? If you have been in market research, or any form of survey research, for any length of time you have no doubt come across the ubiquitous Likert scale and its strongly agree to strongly disagree framework. In the years I have been involved in constructing...read more

Customer Satisfaction + Importance

Customer satisfaction measurement can be best described as part art, part science, and part intuition. Regardless of how you view it there are several moving parts to this equation. Satisfaction, as a measure itself, is part of a larger equation centered on profitability. When designing a...read more

Make a Survey That Stands Out From the Crowd

According to a recent Business Insider article, “American adults are invited to take surveys 7 billion times each year, with 24% of respondents indicating they were asked to take part in more surveys this year than in previous years.”Customer surveys are an excellent tool to gauge satisfaction and...read more

The Almighty 'Other'

The almighty ‘Other’ category can be incredibly useful in creating meaningful input for survey data analysis. As a B2B marketing researcher, who has spent considerable time in the consumer market research arena as well, I can say that no matter how well my category lists are constructed there are...read more

Features and Benefits

Within the realms of consumer and B2B marketing, there is a space where features dance with benefits and customer needs are met or exceeded. It is easy to see a product’s features, e.g. size, shape, colors, accessories, etc., however it can be a bit more complicated to assess the features built into...read more

Factor This!

I have spoken recently about the ills of multi-collinearity, also known as having variables that are highly correlated with each other. This happens quite often with survey data, especially data generated through consumer or B2B marketing research. The primary concern surrounding multi-collinearity...read more
Crimes in Design Webinar
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