What’s in It For Me? How to Use Survey Incentives Correctly

You’ve heard it all before: Fill out our survey and receive a gift card. Tell us about your experience and be entered to win a free iPad. Rate our product and we’ll send you a free T-shirt. The concept is simple and widely used by organizations looking to increase their survey response rates. They...read more

What are your plans for that data?

What will you do with those results? If there was ever a question to be asked, this would be it. If there is a likelihood that the results you generate will not be acted upon, then why would you conduct the survey to begin with? During my time in the market research space, I have seen many studies,...read more

New School Ad Testing with Market Research Surveys

The old school for ad testing involved bringing large numbers of people of various demographics together and showing them ads embedded in pilot television show. This was coupled with two surveys, a pre-exposure survey and a post-test assessment following the programming and ad exposure. Enter the...read more

Sample Wisely when Populating Research Panels

Sampling plans for populating research panels Panels represent opinions waiting to be shared. The question of the day is whom do we want to invite to the party? If your goal for 2015 is to create, manage and leverage a survey panel then careful thought needs to be given to deciding whose opinions...read more

Question: Are Your Samples Representative?

For both B2B and consumer market researchers the question that lies in the back of our minds is to what degree is our sample a reasonable measure of the population(s) we are interested in? All aspects of our projects can be spot on, but if the respondents do not form a representative sample then the...read more

Gap v. Lincoln a.k.a. Matthew McConaughey & the VOC

Alright, alright, alright,. In case you missed it, there were two advertising campaigns launched around the same time that recently garnered a lot of interest in the ad world, and they both have pretty similar themes. Gap recently went through a brand overhaul. They went with a darker, sexier angle,...read more

Zero to 100 - Using Numeric Scales in Survey Design

When considering the type of data needed from a survey question we have several choices; nominal, ordinal, interval and ratio. In addition to the type of data, most survey platforms offer the survey author a wide variety of visual presentations. This post focuses on the use of numerical scales...read more

Put Your Happy Guests on TripAdvisor

What is the first thing you do before booking a hotel? If you’re like me, I always go to TripAdvisor to see how other travelers rate the hotel. Cleanliness is my big thing, so if there’s negative reviews about the cleanliness of the hotel in general, I’m onto my next hotel to research. Online...read more

The Motivation Gap: How to Keep a Multi-Generational Workforce Engaged

Inter-generational differences between Baby Boomers, Generation X, and Generation Y are especially pronounced in the workplace. It’s not hard to see why. The sheer range of communications styles, skill sets, aspirations, and values of different employees sitting side-by-side, confined within the...read more

Tracking changes in the consumer's mind (part 1)

Market research studies serve many purposes. With each purpose comes its own set of unique survey questions and design challenges. The tracking study is one of those projects that are commonly employed in both consumer and B2B market research settings. Consistent with its name, researchers who...read more
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