Raise your Survey Response Rates

Organizations use surveys to achieve many different goals. Whether they want to measure employee satisfaction, conduct market research, administer training assessments or gauge customer satisfaction, a well-executed survey is an important business tool for making more informed decisions. However,...read more

Unlocking a Research Panel

If you are considering building up a research panel of your own one of the key considerations is the nature of your profile survey. This will be the first survey, and hopefully not last, that a participant will see. Although the word ‘profile’ has mixed connotations, as in the negative context of...read more

Why Complaining Customers Can Be Good

Not all companies are perfect, so when you provide a not-so-perfect customer experience, your customers are going to talk. This means there’s a chance they won’t buy from you again and that they will share their not-so-great experience with others, including potential prospects. However, sometimes...read more

Q & A from The Voice of the Customer: From Feedback to Action Webinar

Last week, we hosted a webinar with Senior Research Analyst from Aberdeen Group, Aly Pinder, and Global Client Experience Senior Program Manager from Cornerstone OnDemand, Jen Maldonado. We had TONS of great questions. We've gone through the all questions and answered them here. If you missed the...read more

The New Officer In Town: The Rise of the Chief Customer Officer

There is a new C-level position taking shape. According to work published in the Harvard Business Review blog the next generation of C-level executive is likely to be the Chief Customer Officer (CCO). This is a good thing for those of us in marketing research and consumer insight positions as it...read more

20 Most Popular Posts of 2012

While we highlight the most popular posts from a given month in our newsletter, one of my favorite activities is to look back and see what posts were the most popular overall each year. Keeping with tradition, here's a look back across the 20 most popular posts of 2012!   Customer Loyalty Month: 25...read more

How representative is my sample?

The question that lies in the back of any researcher’s mind centers on what degree is their sample a reasonable measure of the population of interest? All aspects of the survey project can be spot on, but if the respondents do not form a representative sample then all bets are off for the quality of...read more

Keeping Retail Customers Satisfied

Measuring customer satisfaction is as much art as it is science. The mix of art and science varies, but one thing is for sure as we enter the 2012 holiday shopping season a great deal of attention will be paid to how satisfied customers are with their shopping experience. Retail surveys will be...read more

To Brand or Not to Brand (Your Survey)

To brand or not to brand is the question. Market researchers face this with every survey they release. Should they design the survey with corporate approved colors and logos or should they go plain Jane and avoid the design elements? There are good reasons for both. The advent of online survey...read more

The Time Warp & Survey Design

Let’s do the time warp again or so they sang in The Rocky Horror Picture Show: How does this relate to survey questionnaire design? Time is one asset we can never get back so those of us involved in data collection must be conscious not only of the time it takes a respondent to complete our survey,...read more
Crimes in Design Webinar
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