by February 22, 2013
There is a new C-level position taking shape. According to work
published in the Harvard Business Review blog the next generation
of C-level executive is likely to be the Chief Customer Officer
(CCO). This is a good thing for those of us in marketing research
and consumer insight positions as it...read more
by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by December 3, 2012
The question that lies in the back of any researcher’s mind centers
on what degree is their sample a reasonable measure of the
population of interest? All aspects of the survey project can be
spot on, but if the respondents do not form a representative sample
then all bets are off for the quality of...read more
by November 26, 2012
Measuring customer satisfaction is as much art as it is science.
The mix of art and science varies, but one thing is for sure as we
enter the 2012 holiday shopping season a great deal of attention
will be paid to how satisfied customers are with their shopping
experience. Retail surveys will be...read more
by August 30, 2012
To brand or not to brand is the question. Market researchers face
this with every survey they release. Should they design the survey
with corporate approved colors and logos or should they go plain
Jane and avoid the design elements? There are good reasons for
both. The advent of online survey...read more
by July 12, 2012
Let’s do the time warp again or so they sang in The Rocky Horror
Picture Show: How does this relate to survey questionnaire design?
Time is one asset we can never get back so those of us involved in
data collection must be conscious not only of the time it takes a
respondent to complete our survey,...read more
by April 11, 2012
The workplace can seem like such a serious place, and sometimes it
should be. Research from fall 2011 that was conducted for
Accountemps found that nearly 60 percent of chief financial
officers thought that having a sense of humor helped an employee
fit in with the companies' culture. That's right,...read more
by March 30, 2012
Is customer satisfaction strictly a function of the product or
service the consumer purchased? The short answer is no. Is it
solely dependent upon the context of the purchase situation? Again,
no. From the depth of customer satisfaction research we can glean
that customer satisfaction is a...read more
by March 27, 2012
Incentives are common place in the market research industry. This
is true for consumer and B2B marketing research. Often we, as
survey providers, offer tokens of our appreciation ranging from
branded items to gift cards (can we say Starbucks, please!) to
charitable donations. Yet, incentives are not...read more
by March 2, 2012
Tips for increasing survey response rates are always
popular—everyone wants to increase their participation! There's a
variety of methods that will help reach your response goals.
Changes to your email marketing is one of the easiest ways to give
your response rates a boost! Let's throw back to a...read more
