by April 9, 2013
Collecting feedback from employees and asking the right questions
can be difficult. And, let's be honest, sometimes it's downright
awkward! But it's critical if you want to improve employee
satisfaction, loyalty and retention. Couple those goals with the
fact that employee engagement is the next...read more
by March 15, 2013
Is market research becoming irrelevant? If you follow the published
works of Forrester Research then you may be tempted to believe that
we should scrap our career path and pursue something different.
Don’t be tempted! What Forrester brings to light in their article
What needs to happen in market...read more
by February 12, 2013
In order to get effective survey results, you need to make sure you
ask appropriate questions and give proper answer choices. The last
thing you want is a question like the one pictured on the right. I
revert back to a blog post written a few years ago by a colleague,
because it’s a great refresher...read more
by January 3, 2013
I recently posted a blog about the new social media feature we
added to our web survey tool. This week, I came across a great
infographic that supports and proves why having social media
integration is so essential. These numbers illustrate the value and
importance social media integration brings to...read more
by December 27, 2012
In the world of marketing, it’s common for reports to be swarming
with data and benchmarks drawn from hundreds of different touch
points like email, website, search, social, mobile, reviews,
comments, and more. However, even with the plentiful amount of data
we collect, insights are hard to develop....read more
by December 26, 2012
Recent statistics once again reinforce that customers are looking
for exceptional customer service, and if they don’t find it one
place, they will look elsewhere—customers have the power. According
to research by Oracle in their 2012 CX Index Report ‘Why customer
satisfaction is no longer good...read more
by December 4, 2012
I recently taught a session of introduction to quantitative
methods. The students brought up several excellent questions
including a series on data types. There is no way of escaping at
least a cursory chat on data types if you are involved in either
consumer or B2B market research. The...read more
by October 19, 2012
The Survey Blog turned 4 this month! Reflecting back over the last
year, we wanted to share some of our favorite posts from the last
year. Enjoy! ABC's for Trainers Sarah has tips for every letter of
the alphabet from ADDIE to Metrics aren't evil to Perceptions are
not always Reality to Zinc. Pick a...read more
by September 11, 2012
Knowing the reasons why someone has bought your product or service
is valuable consumer insight, which applies to both consumer and
certainly B2B marketing research. Having this data handy makes it
easy to answer those nagging questions from your creative team or
advertising agency. Knowing the...read more
by June 1, 2012
In survey research there is a natural tendency to put the majority
of our energy into the front-end or the data collection process.
However, when we build online surveys we have to keep in mind the
back-end. When we analyze survey data we are limited by the
constraints we built into the...read more
