Here’s a simple example of how optimizing your email process can work. In this example, the target opt-in list was broken up into three randomly selected groups. Three different emails were sent containing the same body text but different subject lines. Here are the headlines and results:
Subject Line 1: “FIRSNAME, November Client Attraction Newsletter out now”The winning headline outperformed the second best headline by 63% and the worst headline by 125%!
Click through rate: 20.3%
Subject Line 2: “FIRSTNAME, here’s a new 7 Marketing Trends report for you"
Click through rate: 28.0%
Subject Line 3: “FIRSTNAME, 7 Marketing Trends I think you should know about”
Click through rate: 45.6%
Making this type of split test an integral part of your online marketing process allows you to ramp up your results by orders of magnitude on an ongoing basis.