Factors Influencing Online Survey Response Rates

Just as with traditional paper survey or phone research methods, the rate of response for online surveys varies according to a range of factors.

1. Online Survey Response Rates

• Median survey response rate: 26.45%

• Average survey response rate: 41.21%

2. Online Survey Response Times

• Over half of online survey responses are likely to arrive in the first day

• Seven out of eight responses arrive within the first week

3. Online Survey Responses and the Time of Day

• Response rates and times are best for surveys sent out between 6:00AM and 9:00 AM, at the beginning of the work day – but not on Monday morning

• Though response times are quicker in the evenings, response rates are low

• Business related surveys to be sent after 3:00 PM should wait until the next business day

4. Survey Length

• The length of the survey is seen to have a negative influence on mail survey response rates in that the longer the survey, the more likely it is that the response rate will be lower

• Recent studies have indicated survey respondents in business-oriented studies are more sensitive than consumers to survey length and that survey length is one of the main reasons for business persons' non-response

5. Issue Relevance

• Salience of an issue to the sampled population has been found to have a strong positive correlation with response rate for postal and iternet-based surveys. Salience has been defined as the association of importance and/or timeliness with a specific topic. For example, a survey on homeowner taxes would likely be more salient to a population of homeowners than a population of college students

• If a person attaches little interest or importance to the particular content of a survey, then it will not matter if the survey form is short; the person still is unlikely to respond
blog comments powered by Disqus
Crimes in Design Webinar
Subscribe to our Monthly Newsletter