Superior Data Through Closed Doors

Have you ever caught yourself telling a white lie? If you have, it probably wasn’t during a situation where you felt anonymous. Let’s face it, anonymity fosters honesty and candor. A quick scan of any Internet message board or review site could tell you that. When people aren’t tied to their...read more

Time is of the Essence

As the saying goes time is of the essence. It is the one resource that we cannot recover. In market research it also plays a big role in the likelihood to respond to a survey invitation and the quality of the data received from said survey. Let me explain. The timeliness in which we invite a...read more

Having trouble getting traction with your surveys?

Surveying: everybody’s doing it. But how many responses is everyone getting to their surveys? I’m sure you, like myself, receive hundreds of survey invitations to your inbox each year – whether it’s from the hotel you just stayed at, the store you purchased your holiday party outfit from or your...read more

Incentives: What Works?

Survey incentives are must unless you are working with an extremely devoted audience such as a political group or cause-related organization such as a charity. Even with these groups in order to reach response targets we may have to provide an incentive in exchange for their time and opinions. How...read more

Consider How You Measure

Scales in market research share a similar purpose with those devices found in bathrooms, gyms and doctors offices. They are both designed to measure. In one case it may be our physical weight, while in the other it may be the importance of an attribute or attitude. In the context of B2B and consumer...read more

Listening Actively

Growing up in a household with parents who were golfers, I was exposed early on to the concept of follow through. In this case it meant following through on the swing after you struck the ball. In the realm of market research, especially customer satisfaction, follow through has an equally important...read more

Enhancing the Customer Experience Through Technology: A Short Case Study

Some experts believe that digital technology is going to be the next big thing in improving customer experience (CX). Companies are using the latest technology to cater to their customers while helping out their marketing department at the same time. In an Oracle survey of over 1300 senior execs,...read more

Hotel Guest Surveys: Foundation of Leading Loyalty Programs

Summer is often thought of as the travel season with families taking their annual vacations. Of course travel and tourism occur throughout the year and are a significant input to the both US and the broader global economies. The industries that make up the tourism sector are keen at paying attention...read more

Customer Reviews Drive Purchase Decisions

A recent article in USA Today brought to light the impact that customer reviews are having on the hotel and travel market. According to the article, several major hotel chains including Hilton, Holiday Inn and Radisson are allowing verified customer opinions and reviews to be placed on...read more

Hotel Personnel Evaluation Forms

If you want to see how well your hotel personnel is performing and do not want to use a typical hotel survey, then try using a hotel peronnel evaluation form to assess your staff.  Using surveys or market research to assess your varied hotel staff is a great, unique way to see how integrated an...read more
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