Sample Survey Thursday: Guest Satisfaction

Today’s focus: Guest satisfaction surveys. It’s critical that hotels treat their guests like family. It’s also important to understand what guests want and need so a hotel can provide each and every guest with a personalized, unique and memorable experience. But how do you tap into your guests?...read more

Registration is Open: Five Steps to Measuring Hotel Guest Satisfaction

Guests don’t just bring luggage when they stay at a hotel; they bring a certain level of expectations as well. And if those expectations are not met, they typically won’t return for a future visit. Guests have high standards to measure a hotel’s performance which means in order to continue to raise...read more

Superior Data Through Closed Doors

Have you ever caught yourself telling a white lie? If you have, it probably wasn’t during a situation where you felt anonymous. Let’s face it, anonymity fosters honesty and candor. A quick scan of any Internet message board or review site could tell you that. When people aren’t tied to their...read more

Consider How You Measure

Scales in market research share a similar purpose with those devices found in bathrooms, gyms and doctors offices. They are both designed to measure. In one case it may be our physical weight, while in the other it may be the importance of an attribute or attitude. In the context of B2B and consumer...read more

Hotel Guest Surveys: Foundation of Leading Loyalty Programs

Summer is often thought of as the travel season with families taking their annual vacations. Of course travel and tourism occur throughout the year and are a significant input to the both US and the broader global economies. The industries that make up the tourism sector are keen at paying attention...read more

Hotel Personnel Evaluation Forms

If you want to see how well your hotel personnel is performing and do not want to use a typical hotel survey, then try using a hotel peronnel evaluation form to assess your staff.  Using surveys or market research to assess your varied hotel staff is a great, unique way to see how integrated an...read more

Hotel Satisfaction: Maximizing Customers' Experience

I was recently away on business and was impressed with how my hotel solicited customer feedback.  Here are some ideas for your hotel survey to ensure you get the most out of your customer feedback: The survey at the hotel was different than the one delivered to my email after my stay.The hotel,...read more

Over Surveying for the Same Experience: Respondents are a Precious Resource

I recently booked a short family vacation through Priceline and overall had a good experience. As a researcher, I knew that a post event survey would be forthcoming and was happy to share my opinions about the transaction, the hotel and the overall quality of the stay. When the survey arrived by...read more

A Lesson in Hotel Surveys

I was recently on a business trip and upon leaving the hotel and checking out of my room, was pleasantly surprised to see a hotel survey that I could take right from the TV. I was checking over my bill from the hotel's TV station and after I accepted and approved the charges on the hotel bill was...read more

What to Include in Your Hotel Guest Survey

I recently went on a business trip where I stayed in a hotel that had a survey for every service that the hotel provided.  While I appreciate that the hotel wanted to thoroughly understand how it was performing in each of these services, I also did not have the time to provide customer feedback for...read more
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