by January 18, 2012
Survey panels require a level of care and maintenance. Online
platforms, such as Cvent, offer the panel manager tools to track
the performance of individual surveys as well as panelist response
over time to a series of surveys. If you are investing in the time
and resources to create a panel then it...read more
by November 16, 2011
In a previous post I began exploring a model created by Survey
Health Care for minimizing errors that can occur between a written
questionnaire and its online counterpart. Jerry Arbittier, in an
article in the October 2011 issue of Quirk’s outlines his model
known as BOWLSR. Blank screen (B), order...read more
by January 27, 2011
It seems as if everyone has jumped on the survey bandwagon these
days. Besides receiving regular health care surveys from the local
hospital, I have also received a customer satisfaction survey from
the local grocery store.The survey contained questions about what I
thought of the store's...read more
by November 19, 2010
Employers may think that employee satisfaction surveys are a waste
of time and expense, but a recent survey conducted by Randstad US
revealed that a positive company culture increases
employees' productivity. Since employee satisfaction surveys are
usually anonymous, employers who take the time to...read more
by October 7, 2010
Good public relations could be the one factor that puts a company
ahead of its competitors, which might explain why the public
relations industry seems to have fared better than others
during the recession. According to a survey conducted by the
Council of Public Relations Firms (CPRF) revealed that...read more
by August 13, 2010
When people go to the hospital, they don't usually think of it in
terms of customer and service provider; however, at their
core, hospitals are businesses and patients are, in effect, their
customers. So, what does that mean exactly? It means that nurses,
with their smiles and kind words and...read more
by July 15, 2010
Most American workers today are "married with children." Smart,
sensitive companies realize that and are making an effort to
accommodate those employees. In her article for Watertown,
Family-friendly Firms Have More Productive Workers, Watertown Study
Says, writer, Sarah Thomas, cites some of the...read more
by June 30, 2010
A study conducted in March 2010, by Epsilon, a marketing services
leader, finds that when it comes to consumers obtaining
important health information providing product/health websites
to be as important as the doctor/patient interaction itself. The
study also showed that consumers/patients were...read more
by May 25, 2010
The American Consumer Satisfaction Index just released its numbers
for a 2010 first quarter study of consumer satisfaction in
America. This latest report shows some positive signs for many
industries, including television service and cellular phone
service. However, this report shows that one...read more
by May 21, 2010
The Harris Poll Happiness Index for 2010 reveals that a third of
Americans are very happy. As in past years, women are slightly
happier than men (35 percent vs. 32 percent) and married women are
happier than their single peers (39 percent vs. 30 percent). In
fact, the happiness of single women has...read more
