by May 23, 2013
Health care is a topic of some debate. Stepping aside from that
debate health practitioners can leverage market research in several
ways to improve the quality of their practice and the overall
experience for the patient. In a recent visit to my primary care
physician I noticed a table of magazines...read more
by January 27, 2011
It seems as if everyone has jumped on the survey bandwagon these
days. Besides receiving regular health care surveys from the local
hospital, I have also received a customer satisfaction survey from
the local grocery store.The survey contained questions about what I
thought of the store's...read more
by November 19, 2010
Employers may think that employee satisfaction surveys are a waste
of time and expense, but a recent survey conducted by Randstad US
revealed that a positive company culture increases
employees' productivity. Since employee satisfaction surveys are
usually anonymous, employers who take the time to...read more
by August 13, 2010
When people go to the hospital, they don't usually think of it in
terms of customer and service provider; however, at their
core, hospitals are businesses and patients are, in effect, their
customers. So, what does that mean exactly? It means that nurses,
with their smiles and kind words and...read more
by May 25, 2010
The American Consumer Satisfaction Index just released its numbers
for a 2010 first quarter study of consumer satisfaction in
America. This latest report shows some positive signs for many
industries, including television service and cellular phone
service. However, this report shows that one...read more
by April 21, 2010
After the recent lengthy and heated debate over health care in
America, it's now official that some big changes are on the way for
health care in America. While many of these changes will not go
into effect immediately, some new laws are slated to make an impact
within the next three months. It's...read more
by March 15, 2010
We've discussed conducting health care satisfaction surveys to
understand how patients feel about the care they receive in
hospitals and medical offices. It's equally important to track how
these customers feel after they've received their care and it comes
time to pay off those medical bills.Get...read more
by March 9, 2010
In a recent post, we learned about the importance of banking
surveys to gauge consumer satisfaction levels during uncertain
financial times. Another industry facing serious changes amidst a
nationwide debate is the health care industry. For hospitals,
doctor offices and other medical care...read more
by February 5, 2010
If an email inviting you to take an online survey popped into your
email inbox right now inviting you to take a health care
satisfaction survey, would you jump right on it and respond?
Probably not. You might not respond later either, or tomorrow, or
next week. Okay, you're probably never going to...read more
by February 2, 2010
Whether it’s a customer loyalty survey or a health care
satisfaction survey, you’re emailing to people. You need to make
sure your email marketing messages are legal. People get so much
spam in their email inboxes that the federal government actually
made spam (meaning unsolicited email) illegal....read more
