by April 16, 2013
The number of true monopolies in the global economy is not that
large. What this means to the rest of us is that we have to compete
to sell our products and services. Competition can come from both
global competitors and those homegrown in your back yard.To grow in
a soft economy companies must be...read more
by December 6, 2012
I recently viewed a PBS program that focused on ways to mitigate
the impacts of climate change. Whether you live in a high-rise or
in the desert the changes underway will affect everyone. No this is
not a post about doom and gloom, but it is one about how marketing
can be a part of the solution. I...read more
by August 23, 2012
Summer is often thought of as the travel season with families
taking their annual vacations. Of course travel and tourism occur
throughout the year and are a significant input to the both US and
the broader global economies. The industries that make up the
tourism sector are keen at paying attention...read more
by April 30, 2012
Incentives for survey participation are de rigueur. All of the
major panels offer some form of incentive to their panelists.
Typically these are in the form of points for completing a survey.
These points can then be tallied and exchanged for fascinating
items like magazine subscriptions, gift...read more
by April 24, 2012
Is social media a viable option for promoting your survey? The
growth of social media platforms certainly is enough alone to make
you stop and take a look. Facebook has in excess of 840 million
subscribers globally and Twitter has approximately 130 million.
LinkedIn has over 150 million subscribers...read more
by March 28, 2012
Like it or not, as researchers we are in the wordsmithing business.
Either we are developing questionnaires to probe into constructs
such as advertising awareness or customer satisfaction, or we are
analyzing respondent comments for depth and tonality. At the end of
the day we take these words and...read more
by January 16, 2012
Recruiting panelists and offering them a profile survey is only the
first step. Building an engaged panel that will respond actively
and share their opinions takes work. To be honest, as a one person
shop, I struggle with this, but those struggles can be overcome
with a bit of ingenuity. The goal is...read more
by January 10, 2012
Is beauty really skin deep? The phrase ‘skin’ in terms of survey
panels refers to the look and feel of the panel. It is closely
related to the concept of user experience in website design.Online
survey and panel platform providers such as Cvent offer several
templates for creating surveys. These...read more
by November 30, 2011
Earlier, when we used to live in tribes, everyone knew everyone
else; there was a presence of naturally strong feedback systems.
And, we knew it was important to build networks, and, add positive
value to it, to make sure that we get support when we need. No one
felt the need of any sophisticated...read more
by November 9, 2011
As Thomas Friedman taught us, The World Is Not Flat. We operate in
a global economy. As such, we’re often required to field surveys in
multiple languages. Creating surveys in languages other than
English is not a new Cvent feature. In fact, Cvent Web Survey users
have been able to do this for a few...read more
