It’s back! How to Avoid the Top Crimes in Customer Survey Design

Back in March we hosted our Crimes in Survey Design webinar. And since we had an overwhelming amount of interest, we are now partnering with Omega to host this webinar again with more of a ‘customer’ survey focus. About this webinar: Survey research is about asking the right questions of the right...read more

Top 15 Blog Posts of 2013

I can’t believe 2013 is almost over! There are so many great blogs that we’ve posted over the past 12 months, that I wanted to keep up with tradition and give all of our readers a recap of the most popular blog posts of 2013! Enjoy! Samples at Random Sometimes being random is exactly what your...read more

Q & A from The Voice of the Customer: From Feedback to Action Webinar

Last week, we hosted a webinar with Senior Research Analyst from Aberdeen Group, Aly Pinder, and Global Client Experience Senior Program Manager from Cornerstone OnDemand, Jen Maldonado. We had TONS of great questions. We've gone through the all questions and answered them here. If you missed the...read more

Know Thy Competition!

The number of true monopolies in the global economy is not that large. What this means to the rest of us is that we have to compete to sell our products and services. Competition can come from both global competitors and those homegrown in your back yard.To grow in a soft economy companies must be...read more

Getting Social with Market Research

I recently viewed a PBS program that focused on ways to mitigate the impacts of climate change. Whether you live in a high-rise or in the desert the changes underway will affect everyone. No this is not a post about doom and gloom, but it is one about how marketing can be a part of the solution. I...read more

The Best of the Best

In the course of a recent conversation with a colleague the question was asked “How do you define what your best customers look like?” There are several definitions that could be employed and depending upon the data sources you have available you could have multiple definitions. This indeed a...read more

Survey Media: A Viable Option for Promoting a Survey?

Is social media a viable option for promoting your survey? The growth of social media platforms certainly is enough alone to make you stop and take a look. Facebook has in excess of 840 million subscribers globally and Twitter has approximately 130 million. LinkedIn has over 150 million subscribers...read more

A Different Take on Incentives

Incentives for survey participation are de rigueur. All of the major panels offer some form of incentive to their panelists. Typically these are in the form of points for completing a survey. These points can then be tallied and exchanged for fascinating items like magazine subscriptions, gift...read more

Advice for Writing Survey Questions: Choose yourds wisely

Like it or not, as researchers we are in the wordsmithing business. Either we are developing questionnaires to probe into constructs such as advertising awareness or customer satisfaction, or we are analyzing respondent comments for depth and tonality. At the end of the day we take these words and...read more

It's All About the Follow Through: Recency in Panel Management

Recruiting panelists and offering them a profile survey is only the first step. Building an engaged panel that will respond actively and share their opinions takes work. To be honest, as a one person shop, I struggle with this, but those struggles can be overcome with a bit of ingenuity. The goal is...read more
Crimes in Design Webinar
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