When online surveys came on the scene for the first time in 1999, there was initial hesitation. Was online really going to replace phone and mail surveys? As online has become the norm over the last decade, we've learned there's still a place for multi-mode feedback collection. In fact, with social...read more

Many complaints have been raised about the quality of online panels, and rightfully so. We have all heard about panelists speeding through surveys or providing false answers. To their credit, the major online panel providers are working to mitigate the impact of these issues and ensure they can...read more

In an earlier post, we discussed the importance of choosing a web based survey provider that offers strong contact management capabilities. To continue this discussion, we'll look at advanced filtering and how it can help strengthen and simplify how you create and distribute surveys.Narrowing Your...read more

Looking for an even easier method to gauge how well your organization is performing? With survey scoring, you can assign numerical responses to each answer to deliver an accurate picture of customer satisfaction.For this customer satisfaction example, we will consider an athletic facility conducting...read more

Sometimes an organization wants to have their marketing research sample complete multiple surveys, but only send out a single email survey invitation. It can be annoying to have to click between multiple pages to find the survey web link for each survey to insert into the invitation email. How can...read more

Increasing survey response rates is a major goal of most survey builders and market researchers. There's an art and a science to increasing campaign response rates whether it's an email marketing campaign or an online market research study. I wanted to share some of my tips for how to increase...read more