by May 14, 2013
Greg's most recent post, Get Back to the Trenches, reminded me of a
session I attended at the recent Mid-Atlantic Marketing Summit.
Where Ken Chow, CMO at LogiAnalytics, Tom Kohn, Former EVP of
Digital at Cygnus Business Media, Bob London, Founder &
President of London Ink, and Bob Ragsdale, VP of...read more
by April 11, 2013
There was a day not long ago that advertising testing involved
sitting large numbers of people in a room and showing them ads
embedded in pilot television shows with a pre-exposure survey and a
post-test assessment following the programming and ad exposure. My
how things have changed! With the...read more
by March 28, 2013
If there were one industry that could truly benefit from consumer
insight research, it is the restaurant industry. Granted there are
the giants of the industry, e.g. McDonalds or Chik-fil-A, that have
teams dedicated to dissecting every aspect of the customer
experience, but the biggest gains can...read more
by February 25, 2013
There comes a time when those of us in consumer and B2B market
research realize that we are not just the messengers, the conduit
for the voice of the customer, but we also are the change agents.
This realization came to me some time ago, but was reaffirmed while
reading the book Outside In by Harley...read more
by February 19, 2013
Verbal communication is complicated. So much of a person's meaning
is derived not from the actual words they're saying, but the way
they're saying them. Verbal cues such as sarcasm or sighing play a
huge role in determining the emotion and intent behind a sentence.
Wouldn't it be great if the person...read more
by February 13, 2013
Effective training sessions are critical to your business's
success, and today's companies are dealing with the realization
that a one-time onboarding session, or even annual training events,
are not sufficient to keep up with an ever-changing environment.
Not only that, but most companies are no...read more
by February 11, 2013
In the course of survey research several topics have developed a
reputation for being ‘sensitive’. In short this means the topical
areas are perceived to be just short of off limits by the culture
we live in. Examples include cultural diversity, recreational drug
use, sexual activity, alcohol use,...read more
by January 31, 2013
At some point throughout the year, you need to reach out to your
stakeholders to increase your organizations’ understanding of their
opinions, knowledge and attitudes in order to optimize
success. “A survey is the natural way to go about this, but
while the survey concept is straightforward,...read more
by January 17, 2013
It is January and an excellent time to begin listening the voice of
the customer (VOC). Regardless of whether or not your focus is
consumer-based or B2B market research your customers (both existing
and prospective) have something to say. Are you listening?If you do
not have a formal VOC program you...read more
by January 9, 2013
A customer testimonial is a great way to gather feedback that you
can share with others, whether they are current customers or
prospects. The idea is to share happy customers’ experiences and
praises, ultimately influencing others. Social networking and word
of mouth are so important today, that...read more
