Think about your own experiences, when you are unhappy with a product or service and tell the company, what do you expect to happen? If you're thinking, "Nothing. Companies don't listen to customer feedback" I wouldn't blame you. But I hope you're more like me: I expect a response. But not a generic...read more

At some point throughout the year, you need to reach out to your stakeholders to increase your organizations’ understanding of their opinions, knowledge and attitudes in order to optimize success.  “A survey is the natural way to go about this, but while the survey concept is straightforward,...read more

Your business doesn't have an end date, so why should your CRM system innovation? Christopher J. Bucholtz authored a piece for CRM Buyer about recognizing the need to continue cultivating your CRM even after the initial implementation phase has ended. Bucholtz offers a two-part path to successful...read more

After analyzing numerous case studies over the past three years, Nucleus Research came up with some pretty impressive numbers to quantify the effect certain marketing and management investment decisions can have on a company. These numbers take into account both hard returns, such as cost savings,...read more

As I have reported recently there are trends afoot in customer satisfaction (CSat), loyalty and retention that will make marketers jobs more challenging in the years to come. Yet should we throw in the towel and give up measuring customer satisfaction and its impacts upon loyalty, retention and...read more

Those running social media campaigns can take a tip from presentation and meeting professionals: If you want people to remember your pitch and your product, focus on the beginning and end. For example, you well know that first impressions matter, and if you've ever attended a conference, it's often...read more

Customer Relationship Management software can be a fantastic asset for any business. It's pretty easy to see an almost instantaneous improvement in things like sales and marketing operations. But are you using CRM to its fullest extent? Marianne Cotter at crmsearch.com shares five ways CRM analytics...read more

Leadership Development…what an interesting segment of the training world!  Ask five people what their definition of leadership development is or what it looks like, and you’ll walk away with five different responses.  Although there is much variety in how organizations execute their...read more

Tips for increasing survey response rates are always popular—everyone wants to increase their participation! There's a variety of methods that will help reach your response goals. Changes to your email marketing is one of the easiest ways to give your response rates a boost! Let's throw back to a...read more

My name is Jonathan Wilson and I am a Product Consultant supporting the Web Survey tool. The Open Ended - Comment Box question can be one of the most effective means of collecting respondent feedback. However, analyzing these comments can often be an overwhelming process for survey authors,...read more