It’s time to reach out and touch someone. All eyes are on Valentine’s Day and sharing the love. How does this thought process apply to market research you may ask? Well that’s easy to see if you consider each survey touchpoint an opportunity to share a bit of love. It doesn’t matter if you are...read more

Show me the way out. I am sure many survey respondents have thought this as they slugged their way through a lengthy survey. And while some of us may wish we could lock people in, the door to leave is always open! As those involved in consumer and B2B market research, we have to pay attention to...read more

Knowing the reasons why someone has bought your product or service is valuable consumer insight, which applies to both consumer and certainly B2B marketing research. Having this data handy makes it easy to answer those nagging questions from your creative team or advertising agency. Knowing the...read more

There is a fine line between requiring respondents to answer a question thus avoiding missing data, and pushing them to a place where they decide to exit the survey before completion. As the survey author you have the ability to specify whether or not a question is ‘required’ or alternatively a...read more

Let’s take a break. Now doesn’t that help to relieve a bit of the tension? As market researchers by default we create tension in the design of our surveys. One of my key points is doing what I can to minimize the cognitive load placed on respondents. Why is this a good thing you ask? Well, let’s...read more

One of the keys to developing and maintaining effective customer feedback surveys is the awareness of which questions trigger respondents to exit the survey. If you are administering an extended survey then this becomes critical to managing the completion process. Longer surveys have lower...read more

Marketers, like businesses in general, find themselves awash in data. It is the savviest and most successful marketers who can utilize this data to the fullest to gain market share in an otherwise languid economy. Predictions that the economy will return to a robust growth mode are few and far...read more

Spreading the word via email has become ubiquitous as a marketing tool. Thanks to the increased usage of this technique, both for legitimate and illegitimate marketing, legislation was passed in the United States (we know it now as CAN-SPAM) which requires marketers to provide an opt-out system. As...read more

At this stage in the economic recovery, if one could call it that, it is not unreasonable to expect employees to begin looking for new employment. After several years of depressed wage growth and fears of job loss, employees are beginning to move to new positions in record numbers. Add to this an...read more

I have often said the purpose of marketing research is to quantify the gut feeling. Having daughters who are decidedly into MythBusters has led me to renew my call for use of research as a means of debunking or confirming commonly held beliefs. A recent article in July issue of Quirk’s by Joe...read more