Webinar Q & A: The Value of Employee Engagement on Customer Metrics

On Thursday, we sponsored an eWorkshop about the value of employee engagement on customer metrics with Demand Metric. We had great quetsions come in that we unfortunately did not have enough time to get to, but have answered below! If you missed the eWorkshop or would like to watch it again, the...read more

Do We Agree?

Ok so just what is a Likert scale anyway? If you have been in market research, or any form of survey research, for any length of time you have no doubt come across the ubiquitous Likert scale and its strongly agree to strongly disagree framework. In the years I have been involved in constructing...read more

Tasty Satisfaction Treats: Feedback Tips for Restaurateurs

If there were one industry that could truly benefit from consumer insight research, it is the restaurant industry. Granted there are the giants of the industry, e.g. McDonalds or Chik-fil-A, that have teams dedicated to dissecting every aspect of the customer experience, but the biggest gains can...read more

10 Pieces of VoC Advice from the Industry's Best

Every year, Forrester receives nominations for their Voice of the Customer Awards. As part of the process, the nominees answer a series of six questions that are designed ot get to the heart of their programs. Adele Sage shared the ten best pieces of VoC wisdom submitted by nominees based on answers...read more

Make a Survey That Stands Out From the Crowd

According to a recent Business Insider article, “American adults are invited to take surveys 7 billion times each year, with 24% of respondents indicating they were asked to take part in more surveys this year than in previous years.”Customer surveys are an excellent tool to gauge satisfaction and...read more

Hey there...Are You Listening to Me?

It is January and an excellent time to begin listening the voice of the customer (VOC). Regardless of whether or not your focus is consumer-based or B2B market research your customers (both existing and prospective) have something to say. Are you listening?If you do not have a formal VOC program you...read more

Voice Analytics for VOC

Verbal communication is complicated. So much of a person's meaning is derived not from the actual words they're saying, but the way they're saying them. Verbal cues such as sarcasm or sighing play a huge role in determining the emotion and intent behind a sentence. Wouldn't it be great if the person...read more

20 Most Popular Posts of 2012

While we highlight the most popular posts from a given month in our newsletter, one of my favorite activities is to look back and see what posts were the most popular overall each year. Keeping with tradition, here's a look back across the 20 most popular posts of 2012!   Customer Loyalty Month: 25...read more

Adding customer feedback to the planning process

Building on a previous entry about exceeding market expectations, this post will look at a particular type of survey, the planning survey. If you are in B2B market research you are likely familiar with the requests of internal clients who need to budget and schedule for the coming year. The timing...read more

27 Ways to Always Deliver Excellent Customer Service Experiences

The last week of August is Be Kind to Humankind Week. As the week comes to a close and we head into a holiday weekend, I thought this list couldn't be more appropriate! Answer the phone Be polite Listen Be helpful Ask how you can help Resolve the issue Keep your promises Say "Yes" Personalize the...read more
Crimes in Design Webinar
Subscribe to our Monthly Newsletter