Steve Jobs: Customer Service Agent

Today, Apple – Live introduced the next line of Apple products to the world from their home base in Cupertino, California. Products that seem…a little familiar.  It’s not exactly outrageous to say Apple’s innovation streak has cooled in the years since Steve Jobs left us, but in many ways he still...read more

Survey Crime: Unlawful Use of Bias

Most surveyors are constantly looking for ways to reduce survey bias that naturally sneaks into their questionnaires. One way to help reduce bias is to randomize survey question answer choices. Failure to randomize answer choices can result in order bias because there is a natural tendency to select...read more

Redirecting Traffic Using the Reference IDs

Which way did he go? As professional market researchers we spend a great deal of time and energy focused on getting participation for our surveys, and ensuring they have a positive experience, all the while keeping our fingers crossed that meaningful data is collected. We also need to consider where...read more

Radio Buttons vs. Dropdown Menus

Don’t push that button! Or should we? Research conducted by Marketing Experiments sheds interesting light on this design question. In this example there was a direct comparison in the form of an A/B factorial test of radio buttons versus drop down menus on an order form. The research question was...read more

Testing Ads Before they Launch

One of the major advances offered by online survey platforms, such as Cvent, is the ability to incorporate multi-media. In days gone by you would have had to recruit members of your target market(s), invite them to attend an event and then expose them to the proposed ads, pilot television shows or...read more

How to Recruit 3 Types of Survey Support: Part 1

All successful survey programs have one thing in common—they need multi-tiered support to truly flourish. If you take a minute to think about the survey lifecycle, you can see why recruiting support on several different levels is important. Launching surveys takes time and money, especially during...read more

Tracking changes in the consumer's mind (part 1)

Market research studies serve many purposes. With each purpose comes its own set of unique survey questions and design challenges. The tracking study is one of those projects that are commonly employed in both consumer and B2B market research settings. Consistent with its name, researchers who...read more

Doing Matrix Questions Right

Data quality and integrity needs to be at the core of what we as consumer and B2B market researchers deliver to our clients. With that said there are design techniques that we can employ that will encourage better respondent behavior and move the needle toward our goal of delivering quality data....read more

Are we there yet? Treat your surveys like (well-planned) summer road trips

Banked vacation days, warm weather, the lure of the open road—as the summer sun intensifies, so does our collective appetite for adventure and discovery. Many will pack their bags, load up the car and embark on a vacation. But before you take to the highway, take a few cues from the traditional...read more

Humor and Surveys? Are You Joking?

Ha, ha, 'tis to laugh! Is there a place for humor is surveys? According to researcher and author Matthew Champagne, PhD there is indeed room for a bit of good clean humor is surveys. Surveys are known for their overwhelmingly serious tone and rigid adherence to proper grammar. This may have worked...read more
Crimes in Design Webinar
Subscribe to our Monthly Newsletter