The Value of an Anonymous Survey

Gathering employee feedback as we all know is extremely important. It can provide insights into what motivates our employees, what impedes their growth, what they love/hate, how they feel about the office environment, benefits, etc. Employee surveys come in all shapes and sizes, but there’s one...read more

Webinar Q&A: Crimes in Survey Design

Last Thursday, I hosted the Crimes in Survey Design webinar. We had many great questions come in that we unfortunately did not have time to get to, but have answered below! If you missed the webinar or would like to watch it again, the recording is available here. What is the ideal rating scale: 5...read more

Webinar Q & A: The Value of Employee Engagement on Customer Metrics

On Thursday, we sponsored an eWorkshop about the value of employee engagement on customer metrics with Demand Metric. We had great quetsions come in that we unfortunately did not have enough time to get to, but have answered below! If you missed the eWorkshop or would like to watch it again, the...read more

6 Ways to Promote Your Surveys and Drive Employee Participation

Does it seem like your employees are still in a Turkey Coma from Thursday’s meal?  Or maybe it seems like they are losing focus as they begin talking about all of their holiday plans and New Year resolutions. Whatever the case, you still have a job to do and that job is to collect employee feedback!...read more

The Magic Behind Creating Averages from Categories

In a recent post we examined the use of numerical data versus ordered ranges. Both methods certainly have their advantages and limitations. Numerical data allows you the ability to apply a full range of statistical tests and the option of creating numerous categorical ranges. In short, it is a...read more

3 Types of Employees & 4 Ways To Curb the Not-Engaged and Actively Disengaged Problem

Employee engagement (or lack thereof) has been a popular topic of conversation recently, as this issue is not something companies can afford to take lightly when 70% of Americans don’t show up to work committed to delivering their best performance, according to Gallup. I’ve wrote about the poor...read more

The Customer Conversation: Setting the Stage for Effective Engagement

Increasingly, there is a lot of talk by experts about the need to collaborate with employees and customers; to have a conversation that leads to mutual benefit.  And these stakeholders want to talk, make no mistake about it. What they don't want to do, however, is to answer long lists of questions...read more

Surveying Decision Makers

Not all members of the community have equal value. I mean no prejudice with that statement, but at certain times, especially in the B2B marketing research space, our focus is on surveying decision makers. Individual contributors and those with influence on key purchase decisions are important, but...read more

The Magic of Survey Logic

Engaged respondents are more likely to take your survey seriously and provide truthful response. Using dynamic logic is one of the easiest ways to engage a respondent and make his or her experience more memorable. This is important to your project because engaged respondents are more apt to provide...read more

What Was Missing at Content Marketing World (And 5 Content Suggestions)

What was missing from this week's Content Marketing World?  Data and Feedback Collection! I don't mean that they didn't collect feedback from attendees. They had a survey for every session in their mobile app. They incentived attendees to complete the surveys by gamifying them. Attendees were...read more
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