How to Recruit 3 Types of Survey Support: Part 1

All successful survey programs have one thing in common—they need multi-tiered support to truly flourish. If you take a minute to think about the survey lifecycle, you can see why recruiting support on several different levels is important. Launching surveys takes time and money, especially during...read more

Superior Data Through Closed Doors

Have you ever caught yourself telling a white lie? If you have, it probably wasn’t during a situation where you felt anonymous. Let’s face it, anonymity fosters honesty and candor. A quick scan of any Internet message board or review site could tell you that. When people aren’t tied to their...read more

It’s back! How to Avoid the Top Crimes in Customer Survey Design

Back in March we hosted our Crimes in Survey Design webinar. And since we had an overwhelming amount of interest, we are now partnering with Omega to host this webinar again with more of a ‘customer’ survey focus. About this webinar: Survey research is about asking the right questions of the right...read more

Are we there yet? Treat your surveys like (well-planned) summer road trips

Banked vacation days, warm weather, the lure of the open road—as the summer sun intensifies, so does our collective appetite for adventure and discovery. Many will pack their bags, load up the car and embark on a vacation. But before you take to the highway, take a few cues from the traditional...read more

Divide and Conquer the Market with Segmentation

If one truth exists in the market it is that all customers are not the same. They do not consume products and services in the same manner, nor do they feel the same about your company. Their media habits are not constant, nor will they always recommend you to their friends and colleagues. Dividing...read more

The Open-Ended Possibilities of Survey Text Analysis

Surveys are powerful research tools for collecting feedback. When crafted correctly, they illuminate valuable firsthand insights that would not have otherwise been discovered. Whether your organization uses surveys to measure customer satisfaction, gauge employee engagement or conduct training and...read more

Big data possibilities - bridging surveys with CRM data

If I knew then what I know now, I would have _______ when getting started with Cvent”? The answer to this one is fairly simple. I would have spent more time getting to know the ins and outs of using the reference ID (RefID) field. It certainly isn’t a sexy aspect of the platform (as compared to...read more

Staying Ahead of the Curve

Are we a thing of the past? Will big data replace survey research as we know it? This question is being thrown about through all of the marketing research circles. There is no doubt that big data will impact the way marketing moves through its next evolution. For context, the same questions arose in...read more

The Worst Survey Crime

There are many crimes that can take place when designing a survey, but there’s one crime that’s worse than any others. If you commit this crime, there’s no real benefit to even conducting a survey (whether it be market research, an employee or customer survey, a training evaluation, etc.). What is...read more

Webinar Q&A: Crimes in Survey Design

Last Thursday, I hosted the Crimes in Survey Design webinar. We had many great questions come in that we unfortunately did not have time to get to, but have answered below! If you missed the webinar or would like to watch it again, the recording is available here. What is the ideal rating scale: 5...read more
Crimes in Design Webinar
Subscribe to our Monthly Newsletter