Doing Matrix Questions Right

Data quality and integrity needs to be at the core of what we as consumer and B2B market researchers deliver to our clients. With that said there are design techniques that we can employ that will encourage better respondent behavior and move the needle toward our goal of delivering quality data....read more

3 Tips for Achieving the Right Balance in Questionnaire Design

There is a time when we as consumer and B2B market researchers have to step back and remind ourselves to keep it simple. This was brought to my attention by the recent spate of political campaign signs going up around the area.Political campaigns are famous for brevity, although the politicians or...read more

Testing the Web with Spider Charts

Visually appealing data can sway an audience. Data reported in bland columns and rows of a spreadsheet can put the same audience to sleep. Ok so that maybe true, but which chart to choose? This is a difficult question for most analysts who want to balance visual impact with ease of creation.One of...read more

Books Aren't the Only Thing with Chapters

Books are not the only things that have chapters. The current version of the Cvent online survey platform allows survey designers to group common core questions into a single chapter. Surveys can have multiple chapters such as screening questions (e.g., demographics or firm statistics), brand...read more

Scale Basics: Labels and Points on Likert Scales

Asking questions is the crux of what we do as consumer and B2B market researchers. Hopefully we are asking the right questions. Just how those questions are asked has major implications on the type of data we collect, its reliability and its validity. Volumes of academic research data have been...read more

Throwing in the Chips

As a B2B market researcher, I am often called on to query survey respondents and ascertain their preference for or strength of belief in a variety of topics. As there is more than one way to the truth, we have multiple techniques which we can draw from to elicit this preference data. Likert scales...read more

Samples at Random

As I have mentioned before randomness can be a very useful tool in survey research. Online survey platforms such as Cvent allow the survey designer to add a level of randomness to the question design process including: Randomize categories within a question to prevent order bias (there is an...read more

Understanding the Decision

Making decisions can be a challenging process. Understanding how customers navigate their decision process is a key function for both consumer and B2B market research professionals. One technique that is useful for understanding the decision matrix is CHAID analysis or known formerly as Chi-Square...read more

Do We Agree?

Ok so just what is a Likert scale anyway? If you have been in market research, or any form of survey research, for any length of time you have no doubt come across the ubiquitous Likert scale and its strongly agree to strongly disagree framework. In the years I have been involved in constructing...read more

Using Chapters to Score Assessments

Chapters in a book are self-contained entities which could stand alone, but are better suited to be part of a larger whole. The new revision to the Cvent online survey platform allows the researcher to group questions into a chapter. This new feature is well adapted for scoring sections within an...read more
Crimes in Design Webinar
Subscribe to our Monthly Newsletter