Dark Data: Why You Need Scary Feedback

As surveys from your customers or employees begin to pour in, both good and evil reviews join forces to create a bubbling stew of untapped power. Negative feedback can blind your judgement and unearth inner demons by highlighting imperfections that demand your attention.  In the dreadful age of Dark...read more

What are your plans for that data?

What will you do with those results? If there was ever a question to be asked, this would be it. If there is a likelihood that the results you generate will not be acted upon, then why would you conduct the survey to begin with? During my time in the market research space, I have seen many studies,...read more

Why You Need a Feedback Program: A Lesson from #TheDress

On a night, seemingly just like any other, the internet spun into a frenzy of discord. The culprit was a photograph of a dress, and not just any dress—#TheDress. Some people looked at the photograph and saw white and gold; others saw blue and black. The resulting confusion and disbelief from those...read more

True Love? 3 Survey Questions to Measure Passion (from Customers and Employees)

This Saturday is Valentine’s Day, which means that obvious and sometimes expensive proclamations of love—greeting cards, roses, chocolates, jewelry—will be everywhere. Whether you celebrate the holiday or not, you can probably agree there are different levels of observation among those that do. Some...read more

How to Recruit 3 Types of Survey Support: Part 1

All successful survey programs have one thing in common—they need multi-tiered support to truly flourish. If you take a minute to think about the survey lifecycle, you can see why recruiting support on several different levels is important. Launching surveys takes time and money, especially during...read more

The Open-Ended Possibilities of Survey Text Analysis

Surveys are powerful research tools for collecting feedback. When crafted correctly, they illuminate valuable firsthand insights that would not have otherwise been discovered. Whether your organization uses surveys to measure customer satisfaction, gauge employee engagement or conduct training and...read more

Webinar Q&A: Crimes in Survey Design

Last Thursday, I hosted the Crimes in Survey Design webinar. We had many great questions come in that we unfortunately did not have time to get to, but have answered below! If you missed the webinar or would like to watch it again, the recording is available here. What is the ideal rating scale: 5...read more

The Customer Conversation: Setting the Stage for Effective Engagement

Increasingly, there is a lot of talk by experts about the need to collaborate with employees and customers; to have a conversation that leads to mutual benefit.  And these stakeholders want to talk, make no mistake about it. What they don't want to do, however, is to answer long lists of questions...read more

What Was Missing at Content Marketing World (And 5 Content Suggestions)

What was missing from this week's Content Marketing World?  Data and Feedback Collection! I don't mean that they didn't collect feedback from attendees. They had a survey for every session in their mobile app. They incentived attendees to complete the surveys by gamifying them. Attendees were...read more

Incentives: What Works?

Survey incentives are must unless you are working with an extremely devoted audience such as a political group or cause-related organization such as a charity. Even with these groups in order to reach response targets we may have to provide an incentive in exchange for their time and opinions. How...read more
Crimes in Design Webinar
Subscribe to our Monthly Newsletter