6 Surveys You Need to Conduct this Holiday Season

Just 34 days make up the commerce-laden holiday season bookended by Thanksgiving and New Year’s Day. It’s a short window of time representing billions of dollars in consumer spending, weeks of time off from work, countless miles on the road and a barrage of holiday functions. And in the midst of all...read more

MarketingProfs Guest Post: The Changing Face of Feedback

Survey Innovation Series Part 1 It used to be that paper and postcard surveys were the way to go for gathering event feedback. The challenge with this approach? Receiving attendee feedback after the fact when the excitement has worn down and specific details are faded from memory. These days, thanks...read more

Best of the Blog: Happy 6th Birthday!

Our faithful friend, the Cvent Web Surveys blog, turned six this month. So what better way to wish it happy birthday than to look back at six of the best posts of the year. Enjoy these reads and feel free to comment below to let us know what you’d like to see/read about in our blog for this coming...read more

Going, Going, Gone to Mobile

Pete Townshend once sang about goin’ mobile. Now marketers and researchers are singing the same tune. The trend toward all things mobile continues unabated. This is one of those trends I certainly agree with, but as researchers we need to approach it with respect and understanding. It is not a trend...read more

Leave the Cheap Tricks in High School

The weather is cooling down and kids are back in school which means homecoming is right around the corner. The thing most people remember about homecoming is dancing, a kiss, maybe not dancing...or getting the wrong kiss, but almost everyone has some sort of homecoming memory. The preamble to this...read more

Testing Ads Before they Launch

One of the major advances offered by online survey platforms, such as Cvent, is the ability to incorporate multi-media. In days gone by you would have had to recruit members of your target market(s), invite them to attend an event and then expose them to the proposed ads, pilot television shows or...read more

Events and Surveys Should Go Hand-in-Hand

Planning an event is no easy task! Everything from picking the venue, to planning the sessions, to coordinating speakers, to booking travel to picking out the perfect décor to make every room pop – these endless details take countless hours of staff time, concentration, money and dedication. But,...read more

Superior Data Through Closed Doors

Have you ever caught yourself telling a white lie? If you have, it probably wasn’t during a situation where you felt anonymous. Let’s face it, anonymity fosters honesty and candor. A quick scan of any Internet message board or review site could tell you that. When people aren’t tied to their...read more

Measuring changes over time - tracking surveys part 2

Following up from the previous post – tracking studies can be used to measure the brand consideration funnel (unaided awareness to likelihood to recommend); product or service satisfaction; new customer characteristics; or any other combination of variables that management needs to see trends over...read more

Employee Engagement Fireworks: Why Cvent Employees #RedWhiteandBleedBlue

As our nation commemorates the adoption of the Declaration of Independence on the Fourth of July, people across the U.S. will show their patriotism by fervently taking part in customary American celebrations like going to baseball games, watching fireworks, throwing backyard barbeques and attending...read more
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