Webinar Q & A: The Value of Employee Engagement on Customer Metrics

On Thursday, we sponsored an eWorkshop about the value of employee engagement on customer metrics with Demand Metric. We had great quetsions come in that we unfortunately did not have enough time to get to, but have answered below! If you missed the eWorkshop or would like to watch it again, the...read more

Assessing Statistical Significance

The concept of significance is central to generating consumer insights. As market researchers we are tasked with providing data to decision makers that is both useful and meaningful. How we measure statistical significance depends upon the types of questions we ask and the associated data structure...read more

Dancing to the Left

Should we step to the right or step to the left? There are times when questionnaire design seems a bit like a dance step. Every researcher during his or her career has asked themselves if they should start a series of scaled questions with the high number (or most positive response) closest to the...read more

Level II Evaluaiton 3: Level II Evaluation: Constructing Your Own Tests

Here we will consider the points to consider when you are creating your own tests. Define WHAT you want to measure: In Level II you are dealing with knowledge. It is simple to design tests that assess knowledge. However, there are several factors other that affect the validity of the test as we...read more

Level 1 Evaluation: Deciding on the Survey Format

Level 1 Evaluation relates to the feedback of the participants to the training event. Typically the participants are given "smiley sheets" to indicate their level of satisfaction with the program. As discussed in the earlier post, many categories are evaluated during level 1 evaluation. They include...read more

Best Practices for 360 Peer Reviews

Performance reviews are no fun. Whether they’re annual reviews with a manager or 360 peer reviews, they’re unwelcome aspects of any job. Although 360 reviews seem like they would be the perfect complements to standard annual reviews, they have the potential to wreak havoc on morale, productivity and...read more

Training Evaluation: Level 1 Evaluation

With a lot of focus on ROI on training, and other metrics of training, many times training managers and others forget that the good ol' Level 1 training feedback is also very important. The Kirkpatrick Level 1 measures the participant reaction or feedback to the entire training event. In fact, Level...read more

Training Through the Eyes of the 7 Habits (Part 2)

Two weeks ago we began to explore how the 7 Habits of Highly Effective People can apply to the big, wide-world of training.  Today we continue the journey, starting with habit four.(Curious about what habits one–three look like through the eyes of training? Check it out!) HABIT #4—Think Win/Win...read more

Imporance of Qualitative Feedback

The survey is one of the most important means of collecting data. The advantage is that it can be given to a large sample that may ensure a reasonable rate of return. However, the survey has disadvantage—it may not yield the finer details for what you are seeking data. For example, you have designed...read more

Training Evaluations: Who is Responsible?

In times when every penny counts, there is more demand on training managers to “prove” that training has paid off. Most organizations follow Kirkpatrick’s 4 Levels of Evaluation: The immediate feedback: The smiley sheets at the end of the training program where participants respond to questions on...read more
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