by February 25, 2013
There comes a time when those of us in consumer and B2B market
research realize that we are not just the messengers, the conduit
for the voice of the customer, but we also are the change agents.
This realization came to me some time ago, but was reaffirmed while
reading the book Outside In by Harley...read more
by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by November 14, 2012
In order to continue to grow, you need to research and uncover new
opportunities. Go above and beyond what you typically do, think
outside of the box, and evaluate what’s worked before and what
hasn’t. What’s overdue on your to-do list that you have not
allocated the time and resources yet to...read more
by August 28, 2012
Before we move to defining the criteria for measurement for
different training programs and methods of assessment at Level III,
let us look at the relation between the learning objectives and
assessment. This is because to do any evaluation, especially Level
III, an understanding of the learning...read more
by July 26, 2012
What is the difference between a survey and an assessment? The
short answer is not much. If you think back to your days in school,
the tests you took were nothing more than a scored survey. Chances
are the survey design had both structured and unstructured
questions with the intent of measuring your...read more
by February 10, 2012
Performance reviews are no fun. Whether they’re annual reviews with
a manager or 360 peer reviews, they’re unwelcome aspects of any
job. Although 360 reviews seem like they would be the perfect
complements to standard annual reviews, they have the potential to
wreak havoc on morale, productivity and...read more
by February 1, 2012
Two weeks ago we began to explore how the 7 Habits of Highly
Effective People can apply to the big, wide-world of
training. Today we continue the journey, starting with habit
four.(Curious about what habits one–three look like
through the eyes of training? Check it out!)HABIT #4—Think
Win/Win...read more
by January 24, 2012
Performance reviews are a necessary evil in the workplace. The good
news is that the one-way, annual performance evaluation where an
employee gets to hear about the all things she did wrong over the
past year, and maybe a few that she did right, isn't the be all and
end all of the review process....read more
by January 23, 2012
In times when every penny counts, there is more demand on training
managers to “prove” that training has paid off. Most
organizations follow Kirkpatrick’s 4 Levels of Evaluation: The
immediate feedback: The smiley sheets at the end of the training
program where participants respond to questions on...read more
by January 18, 2012
Most of my posts have centered on marketing research or the use of
survey techniques to measure marketing phenomena. However, survey
research has applications well beyond the measure of customer
satisfaction, brand awareness or even employee relations. The use
of surveys to gather opinions, usage...read more
