Pricing Research 101

For profit companies operate under a profit maximization strategy which is dependent upon multiple factors including market share; volatility; brand position; and other factors including the current state of the economy. Understanding your current (and prospective) markets’ view on pricing is a more

Using Invitation Forwarding to Grow Your Responses

As winter winds its way down and spring looms on the horizon, I was reminded recently of a sampling technique used in the old days that has taken on a new spin. It used to be called snowball sampling. Just as a snowball gets bigger as it rolls down the hill, this form of sampling builds up more

Measuring your confidence

Yes my friends we have entered the political silly season. With a month til the US presidential elections more money will be spent on advertising and on public opinion polls than any other time of the four-year political cycle. It is a good time to be in advertising or research. It is a sure more

Confidence Comes at a Cost

As we enter the season of political polling, you will notice one commonality in the reporting of said results: the confidence interval. When we use a probability sample to generalize our results to a larger population we need to report our level of confidence and the interval, or measure of more

Can I be Confident in my Survey Results?

Can I be confident in my survey results? This is a question we will face many times as survey researchers. Unless we conduct a census, there will be a margin of error. My goal in this post, without going too deeply into the technical aspects of sampling, is to provide insight into the factors more

What Makes a Sample Size Large Enough for my Survey?

The title of this post is a question asked early and often by marketers, managers and researchers conducting survey research projects. Unfortunately, there is no single answer to the question; there isn't a "correct" size or minimum number of people to sample that is appropriate for all more

Survey Sampling Basics: Cost, Margin of Error & Population

Last week we discussed how to determine sample size, or how many people we should approach to participate in our survey research efforts. Let's continue the conversation now with some more factors to consider when creating our sample size:Cost of your research effort: Usually everyone has to make more

Survey Sampling Basics: Analytical Plan, Population Variability & Confidence Intervals

Last time, we discussed some questions we should ask ourselves when we need to determine how many people we should approach to participate in our survey. Let's continue the conversation now with some more factors to consider when determining sample size: Deciding on sample size is one of the more

Sampling Basics: Questions to Determine Sampling Methods

Deciding on sample size is one of the most important and first steps any survey researcher must take in order to create an effort that is completely successful. Determining the appropriate size and type of sample can be a daunting task. To help you select the perfect sample for your next more

Survey Sampling Methods

It is incumbent on the survey researcher to clearly define the target population. There are no strict rules to follow, and the researcher must rely on logic and judgment. The population is defined in keeping with the objectives of the study. Sometimes, the entire population will be more
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