Are products services and vice versa? There is a bit of confusion in the marketing waters nowadays about this issue. Essentially, from my humble perspective, there is little difference between a product and a service. Yes, it is difficult to load a service into your car and install it in your...read more

On occasion I get out of the cage and get involved with some good old-fashioned training. In this case, the class was an essentials course for business analysis. BA work is less about crunching numbers and more about supporting the success of enterprise-level projects. Not all business analysis work...read more

Many of my recent posts have been about the various analytical techniques and question strategies used in online surveys, but today I am putting on my marketing hat. With the advent of online survey platforms, such as the Cvent Web Surveys and Enterprise Feedback Management tool, you can customize...read more

This morning, Cynthia posted about the importance of conducting post-training surveys for new employees. While training "satisfaction" surveys are certainly a good idea six months after training to evaluate the impact and success of your organization's training programs. Surveys have other...read more

If you have an internal survey tool built by your own IT department, you can probably understand the pain and frustration the consumer research managers felt at Polaris Industries. Polaris, the leading manufacture of off-road vehicles (ORVs) for recreational and utility use, switched to Cvent's...read more

If you're conducting a one time survey, you probably aren't going to spend that much time looking for the best B2B market research survey tool. You'll probably just pick the cheapest one you can find. If you're never planning to run the survey again, don't care about how it represents your brand,...read more

There’s a great sense of satisfaction when survey responses are in and tabulated, and you can start analyzing the survey results. Standard reports and secure web pages help you crunch the data and send out real-time reports. As you cross-tabulate results to really delve into what they mean, keep in...read more

78% of consumers have switched to a competitor's site due to poor web performance during peak times. According to a new Gomez survey, 88% of website users are less likely to return to a poor performing site. This means once you lose them, there's a good chance they're gone forever. Ouch. All because...read more

Customers hate when you ask them the same questions over, and over, and over, and over again. Sometimes asking me a question you already know is enough for me to stop taking your marketing research survey right there. You already know the answer, but clearly you don't care enough about me and my...read more

If you’re going to use survey assessment tools, remember that just because you want someone to take a survey doesn’t mean they will. Whatever information you’re trying to gather with your survey research software, that information means much more to you than to the person you’re trying to gather...read more