Q & A from The Voice of the Customer: From Feedback to Action Webinar

Last week, we hosted a webinar with Senior Research Analyst from Aberdeen Group, Aly Pinder, and Global Client Experience Senior Program Manager from Cornerstone OnDemand, Jen Maldonado. We had TONS of great questions. We've gone through the all questions and answered them here. If you missed the...read more

Data Types: Survey 101

On a fundamental level, the surveys we author for our clients are nothing more than data collection platforms. It is the astute researcher that realizes there are many ways to capture data through the questions asked. The question we must ask ourselves is who is our audience?Knowing your audience...read more

Coming Soon: New Features & Enhancements to Cvent

Cvent is excited to announce our upcoming July 2011 release! Guided by the suggestions and feedback of our clients, this release includes great new features for our web survey and enterprise feedback management solution, online registration and event management software, and the Cvent Supplier...read more

How to Test New Knowledge After Training

This morning, Cynthia posted about the importance of conducting post-training surveys for new employees. While training "satisfaction" surveys are certainly a good idea six months after training to evaluate the impact and success of your organization's training programs. Surveys have other...read more

WikiLeaks Lesson in Data Security

If there's one thing Wikileaks has taught us, it's that security is important. Now, you may not have to warn employees they'll be fired if they read the leaked classified documents like the U.S. Government has done, but chances are, you have classified information you don't want leaked.Survey data...read more

The Trouble with Net Promoter Scores

A lot of time is spent praising the Net Promoter Score (NPS) as the end all, be all of customer satisfaction measurement. NPS is a great approach to measuring customer loyalty, but it isn't a one-size-fits all measurement method.To give you some idea of why it's not always the best metric, let's...read more

Even the Best Survey Software Can't Help

If you're conducting a one time survey, you probably aren't going to spend that much time looking for the best B2B market research survey tool. You'll probably just pick the cheapest one you can find. If you're never planning to run the survey again, don't care about how it represents your brand,...read more

The DIY Approach to Online Market Research

If you work at a small business or your organization's budget has been cut over last year, you may think you don't have the resources to conduct market research and discover new ways to grow in a recovering economy. But you don't need to hire a market research firm to find out how to discover new...read more

78% Switch to a Competitor Because Poor Website Performance

78% of consumers have switched to a competitor's site due to poor web performance during peak times. According to a new Gomez survey, 88% of website users are less likely to return to a poor performing site. This means once you lose them, there's a good chance they're gone forever. Ouch. All because...read more

5 Survey Tips to Decrease Survey Abandonment and Non-Response

If you’re going to use survey assessment tools, remember that just because you want someone to take a survey doesn’t mean they will. Whatever information you’re trying to gather with your survey research software, that information means much more to you than to the person you’re trying to gather...read more
Crimes in Design Webinar
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