by January 12, 2012
Almost three years ago, I wrote an article on how to analyze
open-ended questions faster with a quick excel trick. It is still a
very popular post, and I answer a lot of questions every month
(particularly on Step 2!) about how to do it affectively. The main
reason it's so popular is because...read more
by December 9, 2011
If the lines from the Christmas classic, You're a Mean One, Mr.
Grinch, describes any of your employees, you may be in danger of
losing customers. Unfortunately, unlike the Grinch who has a change
of heart at the end and is also overcome with spirit of Christmas,
your employee can continue to...read more
by July 15, 2011
Cvent is excited to announce our upcoming July 2011 release! Guided
by the suggestions and feedback of our clients, this release
includes great new features for our web survey and enterprise
feedback management solution, online registration and event
management software, and the Cvent Supplier...read more
by February 24, 2011
This morning, Cynthia posted about the importance of conducting
post-training surveys for new employees. While training
"satisfaction" surveys are certainly a good idea six months after
training to evaluate the impact and success of your organization's
training programs. Surveys have other...read more
by December 14, 2010
If there's one thing Wikileaks has taught us, it's that security is
important. Now, you may not have to warn employees they'll be fired
if they read the leaked classified documents like the U.S.
Government has done, but chances are, you have classified
information you don't want leaked.Survey data...read more
by October 8, 2010
If you have an internal survey tool built by your own IT
department, you can probably understand the pain and frustration
the consumer research managers felt at Polaris Industries. Polaris,
the leading manufacture of off-road vehicles (ORVs) for
recreational and utility use, switched to Cvent's...read more
by July 1, 2010
Set objectives/goals for your market research in the early stages
so you know what it is you want to learn from the study. It’s a
mistake to conduct the project without clearly stated objectives.
Use reference materials (if you're conducting secondary research as
part of your project) that are...read more
by March 26, 2010
If you work at a small business or your organization's budget has
been cut over last year, you may think you don't have the resources
to conduct market research and discover new ways to grow in a
recovering economy. But you don't need to hire a market research
firm to find out how to discover new...read more
by February 10, 2010
Customers hate when you ask them the same questions over, and over,
and over, and over again. Sometimes asking me a question you
already know is enough for me to stop taking your marketing
research survey right there. You already know the answer, but
clearly you don't care enough about me and my...read more
by February 8, 2010
We're always trying to make it easier to create surveys online and
find new ways to help you design questionnaires that yeild better
data. A few weeks ago we rolled out some pretty impressive new
features. One of my favorites is a new report that shows you where
survey respondents abandon your...read more
