From Data to Decisions: Identify Insights Faster through Text Analysis

Almost three years ago, I wrote an article on how to analyze open-ended questions faster with a quick excel trick. It is still a very popular post, and I answer a lot of questions every month (particularly on Step 2!) about how to do it affectively. The main reason it's so popular is because...read more

How to Prevent the Grinch from Stealing Customers

If the lines from the Christmas classic, You're a Mean One, Mr. Grinch, describes any of your employees, you may be in danger of losing customers. Unfortunately, unlike the Grinch who has a change of heart at the end and is also overcome with spirit of Christmas, your employee can continue to...read more

Coming Soon: New Features & Enhancements to Cvent

Cvent is excited to announce our upcoming July 2011 release! Guided by the suggestions and feedback of our clients, this release includes great new features for our web survey and enterprise feedback management solution, online registration and event management software, and the Cvent Supplier...read more

How to Test New Knowledge After Training

This morning, Cynthia posted about the importance of conducting post-training surveys for new employees. While training "satisfaction" surveys are certainly a good idea six months after training to evaluate the impact and success of your organization's training programs. Surveys have other...read more

WikiLeaks Lesson in Data Security

If there's one thing Wikileaks has taught us, it's that security is important. Now, you may not have to warn employees they'll be fired if they read the leaked classified documents like the U.S. Government has done, but chances are, you have classified information you don't want leaked.Survey data...read more

Client Success Story: Increase Response Rates by 200%

If you have an internal survey tool built by your own IT department, you can probably understand the pain and frustration the consumer research managers felt at Polaris Industries. Polaris, the leading manufacture of off-road vehicles (ORVs) for recreational and utility use, switched to Cvent's...read more

How Do You Spell Success in Market Research?

Set objectives/goals for your market research in the early stages so you know what it is you want to learn from the study. It’s a mistake to conduct the project without clearly stated objectives. Use reference materials (if you're conducting secondary research as part of your project) that are...read more

The DIY Approach to Online Market Research

If you work at a small business or your organization's budget has been cut over last year, you may think you don't have the resources to conduct market research and discover new ways to grow in a recovering economy. But you don't need to hire a market research firm to find out how to discover new...read more

Is your Survey Solution Integrated with your CRM System?

Customers hate when you ask them the same questions over, and over, and over, and over again. Sometimes asking me a question you already know is enough for me to stop taking your marketing research survey right there. You already know the answer, but clearly you don't care enough about me and my...read more

New Survey Report: Track Survey Abandonment

We're always trying to make it easier to create surveys online and find new ways to help you design questionnaires that yeild better data. A few weeks ago we rolled out some pretty impressive new features. One of my favorites is a new report that shows you where survey respondents abandon your...read more
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