by May 14, 2012
How do you measure agreement? Measuring agreement is one of the
most commonly employed practices in the realm of consumer and B2B
market research. The questions at hand could be focused on
agreement with a product concept, agreement with the main tenets in
an advertisement, or to what degree a...read more
by February 10, 2012
Performance reviews are no fun. Whether they’re annual reviews with
a manager or 360 peer reviews, they’re unwelcome aspects of any
job. Although 360 reviews seem like they would be the perfect
complements to standard annual reviews, they have the potential to
wreak havoc on morale, productivity and...read more
by June 23, 2011
Does marketing research, or any form of survey research for that
matter, always provide a clear answer? The ‘clear answer’ so often
desired by executives is elusive, at best a moving target. So my
take based on many years of experience is that research does not
always provide a definitive answer....read more
by June 21, 2011
Quite often in survey research we will employ questions that are
ordinal or interval in nature. These variables are commonplace in
both consumer and B2B marketing research. Examples include: age,
years of education, income, sales, number of employees, number of
facilities, etc. If these questions...read more
by May 4, 2011
In a recent post, we reviewed the process for analyzing data in two
dimensions. Let’s extend that discussion to review metric data in
two dimensions. Metric data can be in the form responses to a
scaled survey question, a derived variable measuring the number of
items chosen from a list, or more...read more
by December 23, 2010
I have been reviewing posts from the last year for a count down of
top posts I'm planning for next week. Consistently month after
month, particularly for the first half of the year, some of our
most popular posts were about social media. However, what's being
written about today and what was written...read more
by October 15, 2010
In a prior post, I spoke to the basics of simple branching, where
respondents receive a different slate of questions (they go down a
different branch) based upon their response to one or more prior
questions. The advantage here is that respondents do not have to
review irrelevant questions. This...read more
by June 10, 2010
What is it about annual job performance appraisals that makes
employees and managers alike dread them more than a visit to the
dentist? According to a post on the New York Times' Well blog, one
reason annual performance appraisals are dreaded, especially by
employees, is because they're too...read more
by May 26, 2010
For many managers and owners, figuring out how to evaluate staff
performance can be a very challenging task. Depending on the size
of the business and how closely workers interact with their
managers on a daily basis, staff evaluations can make for an
uncomfortable work environment. However, if...read more
by February 12, 2010
How well do you know your customers? Do you know what they want?
Are you sure? Even though you think you know what customers want,
I'm thinking you, like most executives, aren't quite all the way
there. Conducting customer research and getting customer feedback
can sometimes be harder than it should...read more
