by May 31, 2013
There are a few go to techniques that we use for survey data
analysis. The primary tool used for analyzing survey data is the
crosstab. There are fancier multivariate techniques, and those have
their place, but for everyday use the crosstab is the preferred
method for analyzing nominal and ordinal...read more
by April 11, 2013
There was a day not long ago that advertising testing involved
sitting large numbers of people in a room and showing them ads
embedded in pilot television shows with a pre-exposure survey and a
post-test assessment following the programming and ad exposure. My
how things have changed! With the...read more
by April 8, 2013
It has been said many times that randomness is next to godliness in
the world of experimental design. I would extend this thinking to
the structured world of survey research as well. In this post we
will look at two methods for incorporating randomness into your
online survey design. Cvent offers...read more
by January 24, 2012
Performance reviews are a necessary evil in the workplace. The good
news is that the one-way, annual performance evaluation where an
employee gets to hear about the all things she did wrong over the
past year, and maybe a few that she did right, isn't the be all and
end all of the review process....read more
by August 24, 2011
One of the key components in any customer satisfaction measurement
program is the ability to assess a respondent’s satisfaction with a
variable (e.g. quality of the food served) and that variable’s
perceived importance. It would be an inefficient allocation of
marketing resources to attempt to...read more
by April 27, 2011
Online survey tools are excellent for capturing consumer and B2B
marketing data, but the fun begins when we analyze the data. We can
review questions individually or in combination to isolate
patterns.Univariate frequencies look at responses to one question
at a time. The tables below show two...read more
by April 7, 2011
Question for the day! Working with an online survey tool opens up
the world of possibilities in terms of question types. This is
important because it allows the researcher to develop a
questionnaire that meets the expectations of the client and keeps
the participant engaged. In this series of posts...read more
by February 24, 2011
This morning, Cynthia posted about the importance of conducting
post-training surveys for new employees. While training
"satisfaction" surveys are certainly a good idea six months after
training to evaluate the impact and success of your organization's
training programs. Surveys have other...read more
by January 27, 2011
If we could all answer this question accurately, we would be
writing our own paychecks. The truth is, in the realm of consumer
behavior, we can predict some of the behavior some of the time.
Consumers are fickle, and the tools we use in our surveys to query
their opinions are not always precise....read more
by December 9, 2010
Every now and then as marketing researchers we need to take a step
back and review our procedures. I had one of those moments this
week. I launched a survey to assess factors important in the
selection of a training facility. A pretty standard B2B market
research survey if there ever was one.Before...read more
