The benefits of online and email surveys are numerous. This is not to discount other survey methods but merely to point out the advantages.
1. Cost savings. It is fairly inexpensive to email survey questionnaires, once you have the email addresses of your target audience.
2. Ability to attach pictures or sound files. You can attach or embed necessary files in the online web survey – you cannot show someone a picture over the phone, or send an audio file easily through direct mail.
3. More honest responses. It’s been shown that respondents are more likely to reveal truthful information online than to an in-person interviewer. Think about how much people reveal through personal blogs and web sites, and this makes sense.
4. Limitless possibilities. With certain kinds of survey software, you can control what types of questions survey respondent can access, show additional questions if they answer a certain question in a particular way, and more. This can be done with paper surveys but it’s a bit more cumbersome and requires written directions: If you answered 'No' to the above question, please explain.
5. Fast results. As I discussed yesterday, the results of online surveys are very rapid, which saves researchers time and money.
Technology has come a long way – ten years ago, the majority of surveys were not online, and that has certainly changed. Now market researchers are using this format more often than not for at least one aspect of gathering feedback. Whether you're looking to conduct a product enhancement survey or an internal business survey of employees, web survey forms have their place in your internet research process.
1. Cost savings. It is fairly inexpensive to email survey questionnaires, once you have the email addresses of your target audience.
2. Ability to attach pictures or sound files. You can attach or embed necessary files in the online web survey – you cannot show someone a picture over the phone, or send an audio file easily through direct mail.
3. More honest responses. It’s been shown that respondents are more likely to reveal truthful information online than to an in-person interviewer. Think about how much people reveal through personal blogs and web sites, and this makes sense.
4. Limitless possibilities. With certain kinds of survey software, you can control what types of questions survey respondent can access, show additional questions if they answer a certain question in a particular way, and more. This can be done with paper surveys but it’s a bit more cumbersome and requires written directions: If you answered 'No' to the above question, please explain.
5. Fast results. As I discussed yesterday, the results of online surveys are very rapid, which saves researchers time and money.
Technology has come a long way – ten years ago, the majority of surveys were not online, and that has certainly changed. Now market researchers are using this format more often than not for at least one aspect of gathering feedback. Whether you're looking to conduct a product enhancement survey or an internal business survey of employees, web survey forms have their place in your internet research process.
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