by April 12, 2012
Many organizations are big fans of publicizing slogans about how
their people are their number one priority, yet constantly
increasing shareholder value is more often their biggest concern.
Luckily for most of the workforce, recent studies have found that
actively engaging (and not just satisfying)...read more
by November 17, 2011
As survey researchers we are more like projects managers than we
may think. The more I work around project managers the more I
realize we are managing projects with the same goals as any
dedicated PM. Now our projects may not be on the scale of building
a new hospital, installing a new computer...read more
by February 24, 2011
This morning, Cynthia posted about the importance of conducting
post-training surveys for new employees. While training
"satisfaction" surveys are certainly a good idea six months after
training to evaluate the impact and success of your organization's
training programs. Surveys have other...read more
by August 20, 2010
The late Theodore Levitt, former editor of the Harvard Business
Review, stated that the purpose of a business is to create and keep
a customer. This belief applies to companies both large and small,
as well as non-profits and government organizations. The process of
creating and keeping a customer...read more
by April 21, 2010
In an earlier post, I introduced a few lessons I learned from
taking a survey in my local coffeehouse. While I appreciated the
efforts to collect customer feedback, there were a few aspects of
the survey design that frustrated me. Well, I went back to the same
coffeehouse today and realized that...read more
by April 15, 2010
Most types of survey making software allow the survey creator to
choose which questions must be answered. If you're new to the world
of creating employee questionnaires to measure how your workers
feel about the workplace, you may be unsure of which responses are
the most essential to your results....read more
by April 14, 2010
We live in a world where everyone expects immediate information and
immediate results, but the business world must balance this desire
for short-term success with an understanding of how to measure
progress in reaching long-term goals. Conducting customer
satisfaction surveys helps companies...read more
by February 23, 2010
While employee retention is a crucial piece of maintaining an
efficient and effective organization, customer retention is equally
essential to your business. Consider the 80/20 Rule: for most
companies, 80% of their profitable revenue comes from 20% of their
clients. Because your organization relies...read more
by February 22, 2010
From clothing manufacturers to financial firms, all kinds of
organizations use online software survey tools to collect valuable
customer feedback and test new products across markets. In addition
to gathering outside opinions, online surveys are frequently used
as employee evaluation tools. For...read more
by February 2, 2010
You’re on the right path if you’ve decided to conduct online
surveys for your business. Doing survey research can yield
priceless business intelligence and information. Using online
survey research software means you can collect feedback faster
while aggregating survey results more efficiently.It’s...read more
