Preventing Respondent Frustration

This post applies to consumer and B2B market researchers as well as those who design questionnaires for measuring employee satisfaction and engagement. Multiple response questions where the respondent can select any or all options are a valuable question format. However, if not handled correctly...read more

Top 15 Blog Posts of 2013

I can’t believe 2013 is almost over! There are so many great blogs that we’ve posted over the past 12 months, that I wanted to keep up with tradition and give all of our readers a recap of the most popular blog posts of 2013! Enjoy! Samples at Random Sometimes being random is exactly what your...read more

5 Benefits of Online Employee Surveys to Improve Your Small Business

Not long ago, I learned some startling statistics: The loyalty of employees who work for small businesses has dropped by almost 20% since 2008, and currently stands at a paltry 50%. Although I have never experienced any serious turnover in my own venture, I decided to take preemptive action by...read more

Measuring Work Personalities

Survey research can be used to assess the attitudes and opinions of virtually any group or sub-group. Most of my work has been in the areas of consumer and B2B market research, but from time to time my focus has shifted toward surveying employees. This makes perfect sense as our employees are the...read more

Are You Using More Than One Barrel? Tips for Question Writing

When is two not better than one? In survey design two is certainly not better than one. In this case it refers to the use of double-barreled questions. Those with little research training often do not realize they are combining two distinct elements into one question. The best practice is to...read more

Adding Questions to the Matrix

On occasion a survey comes my way that illustrates, either with excellence or lack of vision, good online survey design. The illustration below comes from a customer satisfaction survey provided by a regional grocery store to their online community. The table speaks to one dimension of the...read more

The [Employee] Happiness Project

Gretchen Rubin, author of the bestselling book The Happiness Project, recently sat down with OPEN Forum contributor Barry Moltz to talk about her experience learning to make her own happiness. While Rubin's book explores many methods of achieving personal happiness, her findings can also be applied...read more

Tracking Trends with Annual Studies

It is that time of year where the major annual project for my employer is about to be released to the masses. This annual study focuses on skills, training, and certification in the IT space, although this year questions were included for non-technical professionals. It is decidely a B2B marketing...read more

4 Tips for Creating Customer Satisfaction Surveys

I recently came across a post that was too good not to share. The Service Witch, aka Kimberly Nasief, posted an excellent post on the good, bad and the ugly of customer satisfaction surveys. Let’s face it; everyone uses some form of CSat survey in their process. Are they all timely, well-designed...read more

How Open Do You Want to Be?

The Internet has made it easier to create and distribute surveys of all types: employee satisfaction, customer satisfaction, new products, media, etc. The power and flexibility inherent in online survey tools, such as Cvent, has given researchers access to an unparalleled data collection and...read more
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