Swipe Right: Survey Lessons from Tinder

Tinder, the prolific online dating app that found its way onto the phones of millions of Americans searching for romance in one form or another, has revolutionized the dating scene for better or worse. And it’s really a simple concept. The app integrates with Facebook, pulling in users’ Facebook...read more

The Motivation Gap: How to Keep a Multi-Generational Workforce Engaged

Inter-generational differences between Baby Boomers, Generation X, and Generation Y are especially pronounced in the workplace. It’s not hard to see why. The sheer range of communications styles, skill sets, aspirations, and values of different employees sitting side-by-side, confined within the...read more

NPS Needs a Little Help from its Friends

The Net Promoter Score (NPS) continues to receive a large volume of press coverage in the business and financial media. Originally, it was touted as the one number businesses needed to grow. However, time has not bared that out. Brand managers that focus solely on NPS often receive a wake-up call...read more

Measuring Work Personalities

Survey research can be used to assess the attitudes and opinions of virtually any group or sub-group. Most of my work has been in the areas of consumer and B2B market research, but from time to time my focus has shifted toward surveying employees. This makes perfect sense as our employees are the...read more

Respondents Want to have Fun and 7 Other Reasons People Complete Surveys

Incentives are common place in the market research industry. This is true for consumer and B2B marketing research. Often we, as survey providers, offer tokens of our appreciation ranging from branded items to gift cards (can we say Starbucks, please!) to charitable donations. Yet, incentives are not...read more

Training Through the Eyes of the 7 Habits (Part 2)

Two weeks ago we began to explore how the 7 Habits of Highly Effective People can apply to the big, wide-world of training.  Today we continue the journey, starting with habit four.(Curious about what habits one–three look like through the eyes of training? Check it out!) HABIT #4—Think Win/Win...read more

4 Tips for Creating Customer Satisfaction Surveys

I recently came across a post that was too good not to share. The Service Witch, aka Kimberly Nasief, posted an excellent post on the good, bad and the ugly of customer satisfaction surveys. Let’s face it; everyone uses some form of CSat survey in their process. Are they all timely, well-designed...read more

National Customer Service Day: Experience Matters

Traditionally, Customer Service and been thought of as a Cost Center. And it's true! Thinking of customer service this way is going to make the lack of it cost you customers—and lots of them! And based on his tweet this morning, it seems that Don agrees. DonCooper The Sales Heretic™ Today is Nat'l...read more

3 Step Workout Plan for Business Agility: Step 2

Yesterday, I shared Step 1 of our three step workout plan for achieving business agility and crushing your compition in 2012. After internalizing and formulating a plan to start a feedback regime, it's time to talk about what you do with the data after you collect it and how you start benchmarking...read more

25 Most Popular Survey Posts of 2011

Last week I shared my favorite feedback management blog posts that fell outside the Top 25 Most Popular Posts of 2011. After crunching the analysis for most read articles, most shared and clicked posts, I've narrowed down our 476+ posts to just the Top 25.Please share your thoughts below on any...read more
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