by April 17, 2013
Survey research can be used to assess the attitudes and opinions of
virtually any group or sub-group. Most of my work has been in the
areas of consumer and B2B market research, but from time to time my
focus has shifted toward surveying employees. This makes perfect
sense as our employees are the...read more
by February 11, 2013
In the course of survey research several topics have developed a
reputation for being ‘sensitive’. In short this means the topical
areas are perceived to be just short of off limits by the culture
we live in. Examples include cultural diversity, recreational drug
use, sexual activity, alcohol use,...read more
by February 1, 2013
One the primary purposes of marketing research (both for consumer
and B2B market research) is to mitigate risk. Often I am asked what
I do for a living and invariably my response is I quantify
executives gut feelings. This is exactly where market research as a
function needs to be. When we bring our...read more
by January 17, 2013
It is January and an excellent time to begin listening the voice of
the customer (VOC). Regardless of whether or not your focus is
consumer-based or B2B market research your customers (both existing
and prospective) have something to say. Are you listening?If you do
not have a formal VOC program you...read more
by January 3, 2013
Your business doesn't have an end date, so why should your CRM
system innovation? Christopher J. Bucholtz authored a piece for CRM
Buyer about recognizing the need to continue cultivating your CRM
even after the initial implementation phase has ended. Bucholtz
offers a two-part path to successful...read more
by August 31, 2012
There was a time when people were simply grateful you asked them
for their opinion. Those times are not now! Unless you have a
fervent fan or customer base odds are you will have to offer some
form of incentive to encourage response. This tome is not about the
merits of whether to incent or not, but...read more
by April 12, 2012
Those running social media campaigns can take a tip from
presentation and meeting professionals: If you want people to
remember your pitch and your product, focus on the beginning and
end. For example, you well know that first impressions matter, and
if you've ever attended a conference, it's often...read more
by March 30, 2012
Is customer satisfaction strictly a function of the product or
service the consumer purchased? The short answer is no. Is it
solely dependent upon the context of the purchase situation? Again,
no. From the depth of customer satisfaction research we can glean
that customer satisfaction is a...read more
by March 27, 2012
Incentives are common place in the market research industry. This
is true for consumer and B2B marketing research. Often we, as
survey providers, offer tokens of our appreciation ranging from
branded items to gift cards (can we say Starbucks, please!) to
charitable donations. Yet, incentives are not...read more
by February 13, 2012
Some have said that a picture is worth a thousand words. In the
artistic concept I would agree, but in the realm of employee,
social or B2B marketing research, words are the currency we use.
Pause for a moment and contemplate the number of open-ended
questions you have administered on your surveys...read more
