by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by May 2, 2012
Money can't buy happiness, or so we've been told. Michael Norton
calls the bluff in this TED Talk saying if you believe this, you're
spending wrong. If you don't have time right now to watch this
video, I'll give you the secret to buying happiness: Be
Prosocial. Spend the money on someone else. It...read more
by May 1, 2012
As an organization, you should want to feel like more than just a
building on a city block. Your company should be an integral,
respected part of your city, your neighborhood, even your block,
maintaining a two-way relationship with the locals that's about
more than just providing jobs. Last fall we...read more
by March 27, 2012
Incentives are common place in the market research industry. This
is true for consumer and B2B marketing research. Often we, as
survey providers, offer tokens of our appreciation ranging from
branded items to gift cards (can we say Starbucks, please!) to
charitable donations. Yet, incentives are not...read more
by March 20, 2012
Inc., a website dedicated to helping small businesses
flourish, recently published the top qualities great
bosses have that can motivate their employees to work hard and
grow their business. Jeff Haden cites these five characteristics
that a remarkable boss should embody: Develop every
employee:...read more
by February 1, 2012
Two weeks ago we began to explore how the 7 Habits of Highly
Effective People can apply to the big, wide-world of
training. Today we continue the journey, starting with habit
four.(Curious about what habits one–three look like
through the eyes of training? Check it out!)HABIT #4—Think
Win/Win...read more
by September 21, 2011
Dan Ariely: Beware Conflicts of Interest I love this story. Towards
the end Dan says "The most difficult thing, of course, is to
recognize that sometimes we are too blinded by our own
incentives... When I was doing these experiments, I was helping
science. I was eliminating the data to get the true...read more
by September 8, 2011
According to a recent LinkedIn poll, 44% of respondents said the
top priority for their HR department over the next 12 months is
employee engagement and loyalty. In my opinion, this is a pretty
big deal—and quite the mentality shift! I'm encouraged by these
poll results. But it certainly leads to...read more
by July 15, 2011
I have often said the purpose of marketing research is to quantify
the gut feeling. Having daughters who are decidedly into
MythBusters has led me to renew my call for use of research as a
means of debunking or confirming commonly held beliefs. A recent
article in July issue of Quirk’s by Joe...read more
by February 24, 2011
This morning, Cynthia posted about the importance of conducting
post-training surveys for new employees. While training
"satisfaction" surveys are certainly a good idea six months after
training to evaluate the impact and success of your organization's
training programs. Surveys have other...read more
