Throwback Thursday: Back to the Hits of 2012

What better way to bring in the New Year than to look back and see what we’ve learned in the past four? Here’s a #TBT tribute to the posts that were a hit in 2012, plus some added questions for you to consider. Read on and explore how things have changed for your business over the years. more

The Value of Happy Employees

The modern professional journey depends heavily on engagement, both for the employee and employer. Fostering success and satisfaction often falls on senior employees, which means organizational disengagement soon becomes a question of leadership. This growing responsibility is prompting more

HR Tech & Feedback Revisited

As October marches on, we’re getting closer and closer to the 18th Annual Human Resource Technology Conference and Expo in Las Vegas. What with all the CEO’s, big-name sponsors, and of course, the new HR technology, I know I’ll be as impressed as ever from the moment I walk in the door. It’s more

Dark Data: Why You Need Scary Feedback

As surveys from your customers or employees begin to pour in, both good and evil reviews join forces to create a bubbling stew of untapped power. Negative feedback can blind your judgement and unearth inner demons by highlighting imperfections that demand your attention.  In the dreadful age of more

Why NPS is Used as an Internal Benchmark

  Organizations are becoming smarter. More tools are available than ever before to measure your performance and the experience for your customers and employees. But why do organizations often look to their competition to see if they are on par with the market average? Why not look inside your more

The Changing World of Feedback

  I am writing these words on August 27, two months after Inquisium’s senior leader, Darrell Gehrt, proclaimed to us in a team meeting that “the world is ready for better feedback programs.” Darrell’s statement ignited a blaze of creative activity here at Inquisium that is still burning. The more

Using research to craft brand strategy

Market research is all about supporting the brand. Companies with a defined brand strategy are better suited to dealing with the vagaries of the marketplace. In a recent article by HubSpot they identified seven core practices necessary for developing and maintaining a strong brand. They more

Internal vs. External Benchmarking: The Saga

I hate to do it, but I'm going to rely on a tried-and-true metaphor to drive home the importance of setting realistic benchmarks for your survey program. Here we go. I constantly see walls of magazines in grocery stores with headlines like, “20 minutes to lose five pounds!” or “Slim down two more

Managing Brand Reputation

In the previous installment we discussed the basics of assessing brand reputation by deriving it using factors important to the purchase decision and a likelihood to recommend measure, although this later component could be overall satisfaction or likelihood to continue doing business. The more

Keep it Short and Simple: A Guide to Respondent Engagement

My interest as of late as turned to surveys that support employee loyalty, however, today’s topic applies just as well to consumer or B2B market research. As a research professional I find it useful to keep my feet on the ground and participate in surveys where feasible. This keeps me grounded more
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