There are a few go to techniques that we use for survey data analysis. The primary tool used for analyzing survey data is the crosstab. There are fancier multivariate techniques, and those have their place, but for everyday use the crosstab is the preferred method for analyzing nominal and ordinal...read more

Dealing with customer service representatives, particularly those stationed on phones in call centers, can be a frustrating experience. I always picture an episode of the television show Friends, where Phoebe takes a job as a call center operator selling toner. She's given a huge binder of scripts...read more

It is that time of year where the major annual project for my employer is about to be released to the masses. This annual study focuses on skills, training, and certification in the IT space, although this year questions were included for non-technical professionals. It is decidely a B2B marketing...read more

While searching for this week's TedTalk inspiration, this title jumped out at me: Let's Simplify Legal Jargon! I agree 100%. Let's just speak in plain English that's understood by everyone, not just those with law degrees. During this talk, Alan Siegel discusses how difficult it is to understand...read more

Questions, like people can go bad. When they do, the quality of your data will suffer significantly. What do I mean by questions gone bad? There are three primary areas, according to Professor Joseph Hair, et. al. in the book Essentials of Marketing Research. They are:   Unanswerable questions...read more

There is a bit of mad scientist in all researchers, even those of us whose primary tool is a survey. To that point, let’s chat about a common element of the scientific process known as the hypothesis. Unknowingly, we incorporate hypothesis testing in our daily lives, e.g. if I wear this new cologne,...read more

According to a recent LinkedIn poll, 44% of respondents said the top priority for their HR department over the next 12 months is employee engagement and loyalty. In my opinion, this is a pretty big deal—and quite the mentality shift! I'm encouraged by these poll results. But it certainly leads to...read more

I was recently away on business and was impressed with how my hotel solicited customer feedback.  Here are some ideas for your hotel survey to ensure you get the most out of your customer feedback: The survey at the hotel was different than the one delivered to my email after my stay.The hotel,...read more

Over the weekend, I was shopping for some much needed items for my house.  As I was browsing the curtain aisle, I heard someone speaking to the man who was stocking the area near me.  She was asking him a series of questions about his work environment, his department, and his likes or dislikes with...read more

A friend of mine has been growing more and more dissatisfied with her current position. She is more or less the office greeter and receptionist but is not empowered to help client's and their customers. Her organization offers virtual offices, meeting rooms and office space. She describes it as a...read more