Back when the economy was flourishing and consumer spending was at an all-time high, many businesses were content with customers that were merely satisfied, not truly engaged. Today, money is much tighter across the board, and these same businesses are realizing the importance of building strong and healthy relationships with existing customers AND employees. Research shows that an organization's health directly correlates to how well they engage these two groups.
So how do you ensure your business is retaining clients and not losing them to competitors? Perhaps the most important facet is providing exceptional customer service, and this level of service stems from employees who are passionate about their job role and their company. They know that employee opinions are valued when management makes decisions. They are loyal, often times reccomending their organization when asked about their job.
Because these employees are guiding the customer experience, it is critical to keep them engaged. Passionate and dedicated employees make for passionate and dedicated customers who are willing to purchase more and promote your business. Companies who have such an engaged workforce are constantly collecting and analyzing employee feedback about their day to day experiences on the job.
In addition to collecting feedback from employees, it is extremely important to gain customer insights about their thoughts and experiences. This information can help you make important business decisions, but can also help you to win back the favor of clients who may have had a recent negative experience. Keeping a pulse on your client base to ensure high customer retention is simple and easy through the use of survey forms.
The most important thing to remember is that it is not the data alone that will help you to retain your clients and employees. Being able to synthesize the information and make the appropriate adjustments is the key to improving employee morale and client satisfaction.
So how do you ensure your business is retaining clients and not losing them to competitors? Perhaps the most important facet is providing exceptional customer service, and this level of service stems from employees who are passionate about their job role and their company. They know that employee opinions are valued when management makes decisions. They are loyal, often times reccomending their organization when asked about their job.
Because these employees are guiding the customer experience, it is critical to keep them engaged. Passionate and dedicated employees make for passionate and dedicated customers who are willing to purchase more and promote your business. Companies who have such an engaged workforce are constantly collecting and analyzing employee feedback about their day to day experiences on the job.
In addition to collecting feedback from employees, it is extremely important to gain customer insights about their thoughts and experiences. This information can help you make important business decisions, but can also help you to win back the favor of clients who may have had a recent negative experience. Keeping a pulse on your client base to ensure high customer retention is simple and easy through the use of survey forms.
The most important thing to remember is that it is not the data alone that will help you to retain your clients and employees. Being able to synthesize the information and make the appropriate adjustments is the key to improving employee morale and client satisfaction.

We all know the holidays are getting closer, which means office pot lucks are about to become all the rage. What will you be bringing? How is your office going to make sure that not everyone plans to bring the same thing? How do you determine the winner of this year's Tastiest Dish Awards?
A year ago, the Cvent Web Surveys Blog posted it's first post. Over the past year, we've shared many survey best practices with you that can be applied to online surveys and paper questionnaires alike. Here's a list of some of our most popular posts:
While many organizations are continuously focused on cutting costs, it becomes ever more important during a tight economy. While expensive consultants can do a great job at finding these bottleneck areas, there may be a more economic recession friendly way to cut costs: just ask your employees.
Why should you conduct 360 degree feedback surveys when you can't always determine whose feedback is accurate? If you're using another data collection tool, conducting anonymous surveys can be difficult for technical reasons. But you don't need to give up on collecting employee feedback, instead use employee assessments similar to 360 surveys.




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I just created a survey to gauge Cvent employee interest in playing in a local softball league this fall. It got me thinking after yesterday's post where I suggested using online surveys to 
