Customer Experience ≠ Customer Satisfaction

There comes a time when those of us in consumer and B2B market research realize that we are not just the messengers, the conduit for the voice of the customer, but we also are the change agents. This realization came to me some time ago, but was reaffirmed while reading the book Outside In by Harley...read more

20 Most Popular Posts of 2012

While we highlight the most popular posts from a given month in our newsletter, one of my favorite activities is to look back and see what posts were the most popular overall each year. Keeping with tradition, here's a look back across the 20 most popular posts of 2012!   Customer Loyalty Month: 25...read more

Wondering Where to Spend Your Money?

In order to continue to grow, you need to research and uncover new opportunities. Go above and beyond what you typically do, think outside of the box, and evaluate what’s worked before and what hasn’t. What’s overdue on your to-do list that you have not allocated the time and resources yet to...read more

A is for Assessments

What is the difference between a survey and an assessment? The short answer is not much. If you think back to your days in school, the tests you took were nothing more than a scored survey. Chances are the survey design had both structured and unstructured questions with the intent of measuring your...read more

Training Through the Eyes of the 7 Habits (Part 2)

Two weeks ago we began to explore how the 7 Habits of Highly Effective People can apply to the big, wide-world of training.  Today we continue the journey, starting with habit four.(Curious about what habits one–three look like through the eyes of training? Check it out!)HABIT #4—Think Win/Win...read more

The Problem With 360 Reviews

Performance reviews are a necessary evil in the workplace. The good news is that the one-way, annual performance evaluation where an employee gets to hear about the all things she did wrong over the past year, and maybe a few that she did right, isn't the be all and end all of the review process....read more

25 Most Popular Survey Posts of 2011

Last week I shared my favorite feedback management blog posts that fell outside the Top 25 Most Popular Posts of 2011. After crunching the analysis for most read articles, most shared and clicked posts, I've narrowed down our 476+ posts to just the Top 25.Please share your thoughts below on any...read more

My Top 15 Favorite Web Survey Blog Posts of 2011

Today, I started going through the Web Survey blog analytics to see which of our articles were the most popular. We wrote and published a staggering 476 posts so far in 2011! Next week I'll be sharing the Top 25 Most Popular Posts of 2011. However, some of my favorites just didn't make the cut this...read more

How to Test New Knowledge After Training

This morning, Cynthia posted about the importance of conducting post-training surveys for new employees. While training "satisfaction" surveys are certainly a good idea six months after training to evaluate the impact and success of your organization's training programs. Surveys have other...read more

Before Your Next Employee Appraisal, Self-Assess What You Do

Most people get called in for their dreaded employee appraisals once a year. Those who get them twice a year can actually consider themselves lucky. Feedback is important and if the only time any is forthcoming is during a formal personnel evaluation, then you could be in trouble. In her article,...read more
The Rise of the Smart Phone: Are you Leverging Mobile? 10 Tips for Mobile-Friendly Survey Creation