by May 24, 2013
Not long ago, I learned some startling statistics: The loyalty of
employees who work for small businesses has dropped by almost 20%
since 2008, and currently stands at a paltry 50%. Although I have
never experienced any serious turnover in my own venture, I decided
to take preemptive action by...read more
by February 25, 2013
There comes a time when those of us in consumer and B2B market
research realize that we are not just the messengers, the conduit
for the voice of the customer, but we also are the change agents.
This realization came to me some time ago, but was reaffirmed while
reading the book Outside In by Harley...read more
by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by July 26, 2012
What is the difference between a survey and an assessment? The
short answer is not much. If you think back to your days in school,
the tests you took were nothing more than a scored survey. Chances
are the survey design had both structured and unstructured
questions with the intent of measuring your...read more
by February 10, 2012
Performance reviews are no fun. Whether they’re annual reviews with
a manager or 360 peer reviews, they’re unwelcome aspects of any
job. Although 360 reviews seem like they would be the perfect
complements to standard annual reviews, they have the potential to
wreak havoc on morale, productivity and...read more
by February 1, 2012
Two weeks ago we began to explore how the 7 Habits of Highly
Effective People can apply to the big, wide-world of
training. Today we continue the journey, starting with habit
four.(Curious about what habits one–three look like
through the eyes of training? Check it out!)HABIT #4—Think
Win/Win...read more
by January 18, 2012
Most of my posts have centered on marketing research or the use of
survey techniques to measure marketing phenomena. However, survey
research has applications well beyond the measure of customer
satisfaction, brand awareness or even employee relations. The use
of surveys to gather opinions, usage...read more
by December 28, 2011
Last week I shared my favorite feedback management blog posts that
fell outside the Top 25 Most Popular Posts of 2011. After crunching
the analysis for most read articles, most shared and clicked posts,
I've narrowed down our 476+ posts to just the Top 25.Please share
your thoughts below on any...read more
by December 21, 2011
Today, I started going through the Web Survey blog analytics to see
which of our articles were the most popular. We wrote and published
a staggering 476 posts so far in 2011! Next week I'll be sharing
the Top 25 Most Popular Posts of 2011. However, some of my
favorites just didn't make the cut this...read more
by December 7, 2011
As we near the end of the year, you will probably have to be
evaluated with 360 feedback and/or you will be asking people to do
evaluations for 360 feedback. One the best ways to capture 360
feedback is by using standardized surveys. Here are a few
ideas to creating surveys for 360 feedback...read more
